Eating-Out While Eating-In Continues to Delight Consumers

 

We have been told that as a result of the tax cuts to expect higher wages, a booming economy, and growth which means time starved consumers will see an increase demand on their time according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® So in 2018 expect to see an increase in consumers desire for Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.

Sometimes looking back at some facts adds relevance to today’s numbers. According to foodservice industry icon back in the day Bonnie Riggs of The NPD Group found that, “50 percent of dinners purchased from restaurants are consumed at home, and Riggs expects that to grow in 2018.”  Now consider that was then.  Once again,  our own Grocerant Guru® was the first identify, quantify, and qualify Eating-Out while Eating-In. Is your food portable?  Are you selling meals for both inside and outside your four walls? 

Price just might trump portability in 2024 as McDonalds value promotion are all but gone beginning in January keep a close eye on all of the fresh food and fast food companies discounts incentives to drive traffic. 

The retail foodservice Price + Value +Service = Equilibrium will be reset in early 2024 as consumers value price over most loyalty programs.  Do you have menu items designed, positioned, and priced to garner a larger share of stomach in 2024? 

Foodservice Solutions® team believes that mobile marketing drives delivery creating a new platform of fresh food distribution.  Foodservice branded mobile App’s that extend a branded messaging, offered as a trial invitation will become more relevant as a marketing tool than most legacy loyalty programs.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.