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We have been told that as a result of the
tax cuts to expect higher wages, a booming economy, and growth which means time
starved consumers will see an increase demand on their time according to Steven
Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® So in 2018 expect to see an increase in
consumers desire for Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared
food.
Sometimes looking back at some facts adds
relevance to today’s numbers. According to foodservice industry icon back in
the day Bonnie Riggs of The NPD Group found that, “50 percent of dinners
purchased from restaurants are consumed at home, and Riggs expects that to grow
in 2018.” Now consider that was then. Once again, our own Grocerant Guru® was the first identify,
quantify, and qualify
Eating-Out while Eating-In. Is your food portable? Are you selling meals for both inside and
outside your four walls?
Price just might trump portability in 2024
as McDonalds value promotion are all but gone beginning in January keep a close
eye on all of the fresh food and fast food companies discounts incentives to
drive traffic.
The retail foodservice Price + Value
+Service = Equilibrium will be reset in early 2024 as consumers value price
over most loyalty programs. Do you have
menu items designed, positioned, and priced to garner a larger share of stomach in 2024?
Foodservice
Solutions® team believes that mobile marketing drives delivery creating a new
platform of fresh food distribution. Foodservice branded mobile App’s that extend a
branded messaging, offered as a trial invitation will become more relevant as a
marketing tool than most legacy loyalty programs.
Interested in learning how Foodservice Solutions 5P’s of
Food Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
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