Monday, November 23, 2009

The 4PM cookbook is Trader Joes.

Grocerant bundled ready-to-eat and ready-to-heat meals are garnering such attention that Grocery stores, Supermarkets, Convenience stores and Restaurants are all jumping head first into this booming niche. How people prepare a meal today is a confluence of  bundling components into a personalized meal.

Deana Gunn and Wona Miniati understand meal bundling so well that they have written a cookbook that is intended to be used while shopping. They love good food; love to cook and love and they love Trader Joe’s! They love Trader Joes so much the cook book is written for that store only, but it can be used at stores like Whole Foods or Central Market as well.

Grocerant prepared ready-to-eat and ready-to-heat foods are portable and in most cases better for you. The idea of new and different meals from prepared foods bundled into a meal is so compelling that I am will to predict that it will not be long until a universal bundled prepared food cookbook is forth coming. This particular cookbook fits easily into your pocket or purse for on the go meal planning and organization in the store. “The Trader Joe’s Companion,” is the milestone product that will accelerate this already booming niche. Congratulations Deana and Wona on a great new product and I am sure consumer will thank you soon as well.

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