Foodservice Solutions

Strategic Advisors to the Foodservice and Hospitality Sectors: Restaurants, Grocerants, Grocery, Chain Restaurants, Convenience Stores, Dollar Stores, Drug Stores, Liquor Stores, and Department Stores

Saturday, October 24, 2026

Wendy’s Battle for Value: Product Differentiation, Price, Franchisee Economics, and the Consumer’s Power to Choose

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  Wendy’s is rediscovering a fundamental truth about food marketing: consumers do not reward a brand simply because it says its food is bett...
Friday, October 23, 2026

Chipotle’s Boorito Is More Than a Halloween Promotion: It Is a Test of Brand Power, Food Value, and Consumer Migration

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  Chipotle Mexican Grill knows something many restaurant marketers still struggle to understand: consumers do not simply buy food. They buy ...
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