Sunday, December 11, 2011

Food, Fresh or Prepared Fresh is better for business.

A grocerant is a result of the blurring of the line between restaurants and grocery stores aimed at the time-starved consumer with ready-2-eat or heat-N-eat food components that are “better for you”.  These components can be bundled into a meal of the consumer choice.

Grocerant food refers to any retail food item that is ready-2-eat or heat-N-eat  sold in a Grocery store, Convenience Store, Chain Drug Store or Restaurant  for To-go or Take Away format.  Most retail companies goal is to create a collection of branded private label entrĂ©e and side dishes that have niche leading identity.

Traditionally these items can be found in grocery stores  in the deli / lifestyle section,  C-stores in the prepared food area and prepackaged, ready to eat items and in restaurants under the To-go, takeout or take away or delivery  section.  If success leaves clues most retailers having success have developed a reputation for their unique flavor profiles, right sizing packaging and creating a halo of better for you around their offerings.

Around the world we are now seeing Grocerant sections in department’s stores and kiosk in malls in Europe / Asia and airports around the world.   The items can range from entrees to side items and deserts.  Some examples of items range from crab puff pastries fried chicken, mash potatoes, cream spinach, to liver and onions, pizza, hot dogs, steak, prime rib, various casseroles (hot-dish) to salads, side salads pie, cake and any single proportioned deserts.  Grocerant prepared ready-to-eat and ready-to-heat foods contributes to making life just a little easier.  For a Grocerant program assessment contact Steve Johnson at Tacoma, WA based Foodservice Solutions. 

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

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