Saturday, April 14, 2012

Fresh and prepared food leverages “better for you” too drive grocery sales.

Food manufactures continue to find success with ready-2-eat and heat-N-eat prepared food. The grocerant niche driven by cultural trends; particularly meal assembly rather than cooking from scratch. Has turned it focus on better for you products

Food Marketing Institute (FMI) U.S. Grocery Shopper Trends report found consumers “choose to save money by eating at home but they also believe, overwhelmingly, that the food they eat at home is healthier than eating away from home. It is clear supermarkets are positioned to help their customers save money and help them make healthier choices when it comes to food.”

The mix and match meal components options allow the family to customize a home prepared meal. This may drive the “check average / basket size” down but it increased frequency. The FMI report states that “weekly trips to the grocery store, which continues an upward trend averaging 2.06 visits per week”. There was a decrease in “primary store trips, but that may be a outdated legacy metric’ focused more on Wall Street than the consumer.

While it has been documented that the last couple of years consumer were eating at restaurants less. Restaurateurs have lowered prices, introduced new menu items and sales are trending up. There has been but one winner here and it is the grocerant niche.

Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven Johnson and Foodservice Solutions® visit or

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