Monday, May 14, 2012

Food Innovation still requires that the food tastes good.

Food innovation blends experimentation with contemporary relevance.  The outcome is a unique point of differentiation that relates directly to the targeted consumer.  I believe that differentiation does not mean different it means familiar with a twist. The grocerant niche is busting at the seams with innovative new products.

With all the talk today about posting calories, excessive salt there is one thing that we all must keep top of mind; customers eat FOOD that taste good.  For all of the pontification and legislative maneuvers to change the food you are selling to your customers beware!  If you want your customers to come back, the food had better taste good.  Food success is in the mind’s eye of the consumer and their palate. 

Better for you food means many different things to each segmented group of consumers.  Each new menu or product may have one or more new “required constraint” targeted at a specific niche few will be all things for all groups. The one universal attribute or success clue in food innovation is: it better taste good!  Looking for innovative new products or innovation in positioning?  Call us when you are ready to move past the competition.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

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