Wednesday, January 30, 2013

Consumers Increasingly Find Value in Ready-2-Eat and Heat-N-Eat Food.

There is an underlining change in how consumers see value in ready-2-eat and heat-N-eat fresh prepared grocerant food from Grocery Stores, C-stores, and Restaurants.  That value is being determined by a new set of metrics.  Included it those are: Healthy, Quality, Price, Speed of Service, and Appearance.  Just as important is where the consumer can consume the food. 

Consumer continue to be time starve, on the run, and multi-tasking in all day-parts.  They are simply allotting less time for a full service sit down restaurant. Today grocery stores, Convenience Stores and supermarkets and Restaurants offering To-Go Meals are winning.

What are the most compelling reasons to buy ready-2-eat food or heat-N-eat fresh prepared food?

“Better for you”:   Healthy or less time
Quality:  Fresh in appearance and how it is presented in store and To-Go
Price:  in price value equilibrium (Time+ cost of food+ cooking skill set)
Portability:  On the run consumers want food that they can serve at home, work, soccer

If success leaves clues food retailers today that find develop a balanced branded broad approach to fresh food distribution beyond the traditional four walls will find success.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

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