Sunday, May 19, 2013

“Better For You” Halo driving Subway Growth 3,000 units in 2013

Subway’s message of “Better For You” sandwiches and “better for you” concept has resonated with consumers since its inception.  The consumer interactive participatory assembly of the sandwich combined with aromatic and visceral presentation of fresh baked bread has creates a halo of “better for you” around the brand.

 Unit sales were propelled higher with the price point promotion of the $ 5 dollar foot long.   Not only did the $ 5 dollar foot long edify the franchisee it edified the consumer with the brand creating additional contemporized consumer relevance. 

Subway day-part success with new and expanded $3.00 Breakfast Combo offering continues to drive top line growth and bottom line profits.  The signal that Subway is sending to the rest of the retail food industry is look out we are serious about building breakfast and don’t intend on giving any ground on lunch. 

Subway clearly is utilizing Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price; leveraging all brand attributes with the 5 P’s. Subway is building strong sales with an integrated grocerant niche food program leveraging distinctive differentiated food consumables as an entity with identity by day part.

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at: or visit Johnson, or

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