Friday, November 29, 2013

Ease, Simplicity and Attractiveness of Fresh Prepared Food Drives Success

“How can you govern a country that has 246 varieties of cheese?” Charles de Gaulle 

The French have been producing and selling sous vide products for years. In fact Foodservice Solutions®  5 P’s of food marketing: Product, Packaging, Placement, Portability and Price was in large part developed visiting, studying tracking the success of sous vide and other prepared food products in France.

The grocerant niche focusing on fresh prepared Ready-2-Eat and Heat-N-Eat  food was made to order in France.  The French consumer loves to eat customized food products that are or can be localized with flavor or product the sous vide process allows them to do that.
In a country with at least 246 types of cheese chef’s understand the need for customized products.  The grocerant niche continues to grow in France and expand with some chefs utilizing molecular gastronomy.
Fear not, when the focus is on Artisans and Authenticity and the food is prepared fresh no matter how the food is prepared will continue to rule the day in France and around the world.
Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at:  or visit: Johnson,, or 

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