Wednesday, April 9, 2014

Fast Food or Fast Convenience the Market Place is Evolving Fast as is QuikTrip

In an Omni-Channel retail world one thing is painfully clear, consumers are migrating to Ready-2-Eat and Heat-N-Eat fresh prepared food. With new points of distribution seemingly opening monthly each offering quality, meal component options that can be bundled into a single or family meal fast it’s the most dynamic retail food sector globally. 

Legacy QSR and Fast Casual restaurants must take notice that this time around the competition is established, branded, and well-funded. QuikTrip founded in 1958, today they have 685 stores with sales over 10 Billion annually is evolving once again this time with Grocerant Niche Ready-2-Eat and Heat-N-Eat fresh prepared food. When the consumer speaks QuikTrip listens and in its new footprint/concept QT Kitchens consumer can now get quality fresh prepared food made-to-order. 

QT Kitchens has “added a series of made-to-order food counters where customers can get freshly-made foods such as flatbreads, toasted sandwiches, pizza, breakfast sandwiches, smoothies and specialty coffee drinks.”  Providing customer customization via “made-to-order” elevates both the QuikTrip brand and the customer experience according to Foodservice Solutions® Grocerant Guru.

Regular QuikTrip customers can bundle a meal now from either legacy branded prepackaged offerings like hot dogs, sandwiches or snack with a “made-to-order” product. Consumers seeking fresh food fast can indulge at QuikTrip with customized “made-to-order” coffee, frozen drinks, pizza or sandwiches edifying the meal and the experience.

QuikTrip fresh prepared food is a platform for new ccustomer brand activation that begins with a fresh food invitation. Successful brand management requires an inclusive strategy, executed with consumer focused innovative tactics.  QuikTrip is doing this right and will garner additional market share.

Visit:  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Johnson, or

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