Sunday, April 20, 2014

Fresh Prepared Food, High Technology, Fast Service and Walmart

What’s for lunch when you are hungry and in a hurry? Are you on your way home and need something quick for a family dinner?  At the intersection of Ready-2-Eat or Heat-N-Eat fresh prepared food, mobile technology and the world’s largest food retailer you can find the answer it just might be Walmart.

We all know the Walmart Supercenters, Walmart’s Neighborhood Market the Grocery store now Walmart is expanding the classic Spoke-N-Hub retail template into convenience stores completing the circle, becoming closer to customers with a new convenience store concept called Walmart To Go.

Customers don’t like getting trapped the large footprint supercenters shopping when they only need one or two items.  They don’t like getting trapped in a grocery store just for one or two meal components are needed to complete the family dinner.

Trapped no more while Walmart To Go opened a month ago. Just this week we learned that Walmart To Go  has an ordering app that is food-service focused. “The free system enables customers to order and pay for their meal ahead of time for a speedy pick-up, a definite boon at lunch. Or they can grab dinner while stocking up on groceries and doing a fill-in shop until the next time they can hit a full-sized Walmart”

One of the hallmarks of the grocerant niche is bundling meal components into a customized family meal.  Here are some of the choices found on the app by Peter Romeo:

“Gourmet Hot Dogs, today’s special, a platter of dry-rubbed and smoked pork ribs, be more satisfying? “We recommend the ribs dinner,” says the app I’m using, which notes the price is only $6.47, and that includes two sides.” I have a choice of nine, ranging from Baked Potato Casserole to Crab Salad. I can try any or all of the others for an extra $1.29 each. Then again, I could always pop for the pizza, a steal at $3.49 for a 7-inch pie.”

Extending Walmart’s brand into a complete Spoke-N-Hub template increases fresh prepared food retails competitiveness. While industry elites chide my notion that Walmart will become a key player within the Grocerant niche; I remind them they chided my notion that they would become the largest food retail in the U.S. as well.  With a focus on branded food, quality fresh food, and price; Walmart will again reset the Price + Service + Quality = Equilibrium once again.  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991

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