Saturday, April 12, 2014

Restaurant Popularity Wanes Replaced by Momularity

82 Million “Mom’s” enjoy Grocerant Niche Ready-2-Eat and Heat-N-Eat fresh prepared food; today it’s Momularity Success, making meal time a happy time.  Mom’s today still want to enjoy a family meal.  The problem according to Foodservice Solutions® Grocerant Guru “Mom’s do not have the time to cook nor do they have the required skill-set to prepare the multi-cultural highly specific flavor profiles meals their families have grown accustom. Meal assembly is the standard today not cooking from scratch.”  

In a new report titled “Mom-entum,” by Big Fuel, adds a new perspective that food marketers must understand by to establish brand relationships with America’s 82 million moms. Big Fuel found that “As a group, this immense and potent demographic is redefining marketing in the 21st century. To impact this new generation of moms, companies must understand how to use social media effectively….

Mom: She spends two hours a day connecting with friends, family and acquaintances online.  She’s almost never caught outside the house without her cell phone.  She watches over 90 minutes of YouTube videos every month.  And she never, ever wants to be preached to by advertisers.”
Here are just a few facts about The Connected Mom from the “Mom-entum” report:
1.       35 million U.S. moms are actively engaged online;
2.       86% of all U.S. women have a social media profile;
3.       52% of moms read blogs regularly—and 15% own and maintain their own blog;
4.       75% go online to research products and services before purchasing;
5.       The top three sources moms use for product research and purchase advice are mom-focused websites, user reviews on shopping websites, and magazine articles;
6.       Over 80% of moms look to online videos to see a product in action;
7.       85% of moms enjoy casual online games and/or applications regularly.

“The Connected Mom is a force no one in American commerce has experienced before,” said Avi Savar, CEO of Big Fuel Communications.  “The established rules of engagement no longer apply.  As we state in ‘Mom-entum,’ the hard part is balancing content with brand messaging and finding the right tone and authenticity.  Make no mistake about it—the old model of ‘push marketing’ is over forever.  Brands must engage moms through honest, respectful conversation.”  “Mom-entum” is available as a free download at
Cooking a family meal from scratch that everyone will eat continues to be an obstacle for many households today according to Foodservice Solutions® Grocerant Guru™.  While 80% of meals are prepared at home that does not mean they are cooked from scratch. Meal assembly from Ready-2-Eat or Heat-N-Eat fresh prepared meal components is creating a platform for Momularity! An assembled meal is a Happy Family Meal.   Is your restaurant selling meal components To-Go? Remember America is Eating-In by Eating-Out.  Outside eyes can drive inside profits.  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991

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