Thursday, October 30, 2014

Global Food Customer Migration Underway

For Foodservice Solutions® Grocerant Guru™ new research provide insights into just how rapidly the undercurrents of customer migration are taking root.  In the U.S. and around the globe consumers increasingly choose to eat in quick service restaurants or buy meals prepared in convenience stores.
In Great Britain the 2014 CTP research confirms that ‘food to go’ is fast becoming a core mission for convenience. In fact C-store are becoming a lunch time destination much like in the US According to Katie Littler, Insights Director at HIM research, “57% of shoppers who buy a sandwich in convenience stores don’t buy any accompanying snack item. That is destination food shopping.
According the latest Nielsen Shopper Trends report, which covered 1,783 grocery decision makers aged 15 to 65 living in urban location in the Philippines, “the average monthly grocery “spend has fallen 13% over the past two years. This decline appears in large part to be a consequence of a rapid growth in the habit of eating out, combined with evidence that consumers are turning to prepared meals sold by convenience stores as an alternative to cooking food themselves at home.”
Legacy CPG food manufactures are losing customer relevance, sales, and channel opportunities. The Nielsen report cited also noted that consumers prefer to make all their purchases in stores nearest their homes, so location is critical.  The same holds true in the US and Great Britain.

Are you suffering from footprint malaise? Are you trapped doing what you have always done and doing the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Contact: or visit: for more information.

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