Friday, January 30, 2015

What is the Future of Supermarket Success

Dine-In or Take-Out Fresh Prepared Food is Key. Growing grocery grocerant niche success is one success clues no supermarket operator can overlook while consumers are still price-conscious.  Today, consumers desire for time savings, money savings, and flavorful Ready-2-Eat and Heat-N-Eat fresh prepared food is ingrained in shopping behavior according to Foodservice Solutions® Grocerant Guru™.

In a recent study by Acosta Sales & Marketing, found that foodservice continues to be a growth category for grocery retailers, and one that by most accounts is here for the long haul. Acosta found that “In the past year, nearly three-quarters of supermarket consumers have taken home and eaten prepared foods from the grocery store, and more than half have consumed such items in their markets’ dining areas.”

Mark Hayden, president of Acosta Foodservice for the Jacksonville, Fla.-based marketing consultancy stated “I believe there is tremendous opportunity for grocery stores to shift from the historical ingredient/component approach we have seen for many years,” 

Much of the research was from “The Why? Behind The Dine, a July 2014 survey of 1,500 U.S. foodservice consumers, conducted in partnership with Chicago-based Technomic, indicates that consumers view retail foodservice as a convenient opportunity for them to grab a meal for themselves or the entire family. Indeed, lines have blurred to create the “grocerant” — grocery store as restaurant — where ready-to-eat meals have been a major growth area.”

Foodservice Solutions® Grocerant Guru™ had but one thing to add “ I agree”. It’s quite flattering when industry competitors mimic our work with ilk niche results.   For leading insights and outside eyes within the Grocerant Niche contact the source Foodservice Solutions® Grocerant Guru at: 253-759-7869

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