Sunday, November 29, 2020

White Castle Give a Gift that Keeps Giving


No one knows who their customers are better than the team at White Castle. Regular readers of this blog know that and that the team at White Castle also knows who your customers are as well. That according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

Yes, the season to give gifts to friends and family is here and if you want to know how well the team at White Castle knows their customers just look at the branded way they are reaching out to their customers. White Castle’s is targeting key customer groups with unique gift ideas that will surprise and delight your favorite Craver.  Most of the customers targeted grew up with or on White Castle ‘sliders. They still love the brand and this is White Castle’s way of giving back in a consumer inviting branded interactive participatory way.

So, White Castle’s online store, the House of Crave, offers a cool collection of White Castle-branded products, from totes, ties and t-shirts to golf balls, ball caps and campfire mugs. This year, the site also features White Castle’s limited edition 100th birthday mug, created to commemorate the fast-food restaurant’s 100th birthday in 2021. The ceramic mug, which changes colors based on the temperature of the drink inside, is just $5.99 plus tax (while supplies last).

Jamie Richardson, vice president at White Castle stated “We exist to create memorable moments, and the holidays are among our favorite times to celebrate the crave and share gifts with family and friends,”  “Whether you’re near or far, this lineup is sure to surprise and delight.”

Yes, The House of Crave also includes a festive new apparel item sure to become a fashion favorite – the 2020 version of White Castle’s holiday sweater. Featuring the headline “Slider Season,” the royal blue sweater features the White Castle logo encompassed in a light-up snow globe, making it particularly striking when worn at night. Available in sizes XS to 5XL, it’s perfect for outdoor fun and household gatherings, not to mention for festive (and beautiful) sweater contests. And it pairs perfectly with White Castle’s branded face mask and royal blue beanie! Festive has never looked so good.

Check out the other fun and unique items that round out the top 10 items – all adorned with the iconic White Castle logo – in White Castle’s Holiday Gift Guide:

·         Limited edition 100th birthday mug

·         Holiday light-up sweater

·         Holiday socks

·         Reusable cotton face mask

·         Light-up glass ornament

·         Night Castle T-shirt

·         Autism Speaks hamburger scented candle

·         “By The Sackful” cookbook

·         Golf balls

·         Beanie

Free shipping from the House of Crave is available for all orders placed on Cyber Monday, November 30.

If serving convenient, craveable food is the holiday goal, then White Castle has customers covered there, too. White Castle is giving away $5 holiday promo cards for every $25 worth of gift cards purchased at participating Castles, now through the end of the year. That’s $30 worth of food for just $25! Gift cards can be used to purchase any menu item, including the new Crave Clutch, which holds 20 Sliders of any variety. Customers who sign up for White Castle’s new member loyalty program, Craver Nation, get a coupon for an original slider combo meal as well as other exclusive offers, including $2 off the Crave Clutch.

“And if you aren’t sure which items suits your giftee best, our White Castle gift cards are sure to satisfy their holiday Cravings,” adds Richardson. So, go after it. Order your git today.  As your me I asked Santa for two dozen White Castle golf Balls.  What do you want?

How well do you know your customer? Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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