Monday, December 28, 2020

Eating-In while Eating-Out becomes a Household Staple


Once again, this year consumer like Eat-Out while Eating-In as documented many times over the past eight years by our own Grocerant Guru®.  In fact, is the team at Tacoma, WA based Foodservice Solutions® after identifying, quantifying, and qualifying Eating-In while Eating-Out and called it the new normal back in the day.  Within retail foodservice Eating-In while Eating-Out it is now a bi-weekly staple for 63.7% of U.S. households according to recent Foodservice Solutions, Grocerant ScoreCards.  

Food research companies the ilk of The NPD Group have concluded the team at Foodservice Solutions® was dead right, spot-on, and correct last year in their National Eating Trends Report NPD found that “Unlike recent generations, consumers today over the last 8 years have been shifting toward eating more dinners at home, including those purchased at restaurants” Think about it; eating-in while eating-out.  Yes, the pandemic has elevated this trend.  The point is, it was a well-established trend.

Yes, NPD found “the trend toward incorporating foodservice items from restaurants or retail into a “blended” in-home dinner is on the rise, NPD found. In the year ended in February 2017, 18 percent of in-home meals included at least one ready-to-eat item from foodservice, up from 15.5 percent in 2015.” The report found adults under age 40, which includes Millennials and Gen Z, as the primary consumers of the trend. 

We ask, are you looking a customer ahead today, or are you looking for the pandemic to end and returning to the past.  Consumers are dynamic not static.  Consumers move forward with technology, expand flavor profiles, seek new avenues of distribution. What new avenues of distribution will your brand be found on in 2021?

Regular readers of this blog are also familiar with Foodservice Solutions® FIVE P’s of Food Marketing.  The Five P’s were vetted, when they were identified, quantified, and qualified. The FIVE P’s outlined years ago the undercurrents driving change within retail foodservice today.  That platform has never been more relevant than it is today.  

Here’s our point today there is a reason we have over 381,438 followers on the business social media site LinkedIn alone.  Industry professionals know the team at Foodservice Solutions® and our Grocerant Guru® have been the leading foodservice insight, market positioning, and trend undercurrents experts for the past 15 years.  We just wanted to thank you for flowing us, asking us the best questions, and pushing us to do our best for you and companies that want to move forward by Looking A Customer Ahead.  

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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