Technology Platforms Drive Sales ask 7-Eleven

 

Success does leave clues and 7-Eleven has picked-up more than their fair share of clues over the years according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated “all foodservice retailers can learn from one another.  With a huge global footprint 7-Eleven is positioned to view, learn, and rollout success clues that provide results.  Those are the ones to watch.

So, here is a success clue we think you should be paying attention too. 7-Eleven Inc. has acquired Skipcart, a startup that has developed a major network of drivers for the last-mile delivery of restaurant food, grocery, convenience-store and other goods in the United States.

In case you did not know, Skipcart is a delivery platform providing same-day and on-demand delivery for a variety of industries including e-commerce, pharmaceutical, retail, food and beverage and more, including convenience-store merchandise, with an average delivery time of 30 minutes, the company says on its website. It covers 37 states and parts of Canada through a fleet of more than 150,000 crowd-sourced drivers, it says.

We know that two years ago, Skipcart was valued at an estimated $65 million, said the report. The deal is expected to allow 7-Eleven to compete more directly with third-party delivery services, the report said.

Here is some of the back story. 7-Eleven became Instacart’s first c-store partner in 2020 and added Uber Eats and Grubhub to its delivery roster in 2020. Other delivery services that offer 7-Eleven products include Postmates, DoorDash, Google Food Order and Favor (only in Texas). In March, 7-Eleven partnered with Shipt to offer delivery of snacks, drinks and household essentials from 7-Eleven via the same-day delivery service.

The deal comes as 7-Eleven c-store rival Alimentation Couche-Tard Inc., Laval, Quebec, which owns the Circle K brand, recently invested in the latest round of funding for Food Rocket, a 15-minute grocery delivery service. The $25 million series A investment round will be used to expand the service in Chicago and other cities throughout the United States as well as reinforce its artificial intelligence (AI)-enabled software and enhance the team.

You can see that technology is driving the future of two of the largest food retailers.  Are you looking a customer ahead? 

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter