Sunday, August 20, 2023

7-Eleven Teeing Off Pleasing Customers


You don’t grow to become the largest convenience store chain in the world without knowing your customers.  7-Eleven knows they have a lot of customers that stop by their stores before they get to the golf course and others that stop by 7-Eleven on the way from the golf course. 

Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated 7-Eleven success is elevated by it customer knowledge and focus on consumer touchpoints that are relevant.

To that end 7-Eleven teed up a new line of golf apparel and accessories aimed at both the avid golfer and the fan.  7-Eleven has introduced the Convenience Tour, a set of golf-inspired merchandise for brand fans who want to look good and feel good when hitting the range. 

Available on, the collection is appropriate for both avid golf players or dedicated spectators and includes an array of choices, such as:

·         Club-approved polos for the links 

·         Crop tops, tanks and T-shirts with golf-inspired graphics

·         Ballcaps, bucket hats and snapbacks 

·         Lucky number seven golf balls and tees

·         Convenience Tour patches, pins and socks featuring the company's vintage rooster logo from the late 1940s

·         Can coolers and soft-sided coolers

Marissa Jarratt, executive vice president and chief marketing and sustainability officer for 7-Eleven, stated, "We know our brand fans are also big sports fans, so we're excited to launch our first-ever 7Collection drop centered around the sport of the summer — golf," …. "Now when avid or aspiring golf enthusiasts stop at our stores to fuel up before a day on the course, they can also look fresh on the fairway with streetwear-inspired designs in our signature colors."

Earlier in the summer, 7-Eleven introduced a Birthday Collection, which is still available on the 7Collection website. The celebratory merchandise was launched in conjunction with the company's 96th anniversary, which occurred on July 11.

For those looking to stay cool on or off the links, the c-store chain is also offering customers the chance to buy one Slurpee drink and receive a small one free at participating 7-Eleven, Stripes and Speedway stores. The deal is also available via the 7NOW Delivery app. 

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

No comments:

Post a Comment