Saturday, August 5, 2023

7-Eleven’s Pumpkin Spice Fall Flavors are Back


At 7-Eleven the food marketing tool kit is on target and on time according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. When asked what keeps customers coming back to 7-Eleven Johnson replied a keen focus on customer relevance with limited time offerings and seasonal relevant messaging.

We are still in the throws of the dog days of August, fall's favorite flavor arrived early to 7-Eleven Inc. with the rollout of pumpkin spice options on Aug. 1 at participating 7-Eleven, Speedway and Stripes stores across the country.

Between now and Oct. 31, customers can get either a pumpkin coffee — with the option to self-enhance with a pumpkin spice or sweet and creamy sweetener — or a pumpkin spice latte sprinkled with seasonal spices.

Dennis Phelps, senior vice president, merchandising at 7-Eleven, stated, "We know our customers wait all year long for their favorite fall flavors, so we decided to break out the pumpkin a little bit early this year," said. "It may not quite feel like fall outside yet, but it sure can taste like fall as we enjoy the first pumpkin spice latte of the season."

Since it is 7-Eleven you know that there is more, the global brand is also bringing in additional fall favorites to pair with guests' beverage choices. Customers may also purchase a limited-time apple cider doughnut, an old-fashioned ring cake doughnut that is glazed and coated with an apple cider sauce, or enjoy a selection of other apple-flavored bakery items, such as an apple snack pie or apple danish, available for just $1 with 7Rewards and Speedy Rewards. 

The chain plans to keep the fall flavors coming throughout August, with pumpkin muffins becoming available in stores later this month.  7-Eleven is still offering options for 7Rewards and Speedy Rewards members who want to hang onto summer for a little bit longer. For a limited time at participating 7-Eleven, Speedway and Stripes stores, loyalty program customers who purchase six Slurpees, Big Gulp fountain beverages or coffees will receive their seventh cup free through the store apps. 

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit, FoodserviceSolutions.US or call 1-253-759-7869

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