Sunday, February 4, 2024

Are Meal Kits the New Pantry



Overall, meal kits are a great option for people who want to eat healthy, delicious meals without spending too much time in the kitchen. They offer convenience, variety, less food waste, healthier eating, and the opportunity to learn new cooking skills. Give them a try and see how they can make your life easier and more delicious!

Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes it is at the intersection of your mother’s pantry and today’s pantry that you will find both Gen Z and Millennials seeking fresh food discovery.  It’s for that reason alone that the meal kit industry will retool and thrive.

Now than, here are five reasons why meal kits are a great option:

1.       Convenience: Meal kits are a convenient option for people who want to eat healthy and delicious meals without spending too much time in the kitchen. They come with pre-measured ingredients and easy-to-follow recipes, which makes cooking a breeze.

2.       Variety: Meal kits offer a wide variety of recipes to choose from, which means you can try new dishes and cuisines without having to leave your home. This is especially helpful for people who live in areas where there aren’t many restaurants or grocery stores.

3.       Less Food Waste: Meal kits come with pre-measured ingredients, which means you only get what you need for the recipe. This helps reduce food waste and saves you money in the long run.

4.       Healthier Eating: Meal kits are a great way to eat healthier because they come with fresh ingredients and are portion-controlled. This means you can avoid overeating and stick to a healthy diet.

5.       Learn New Cooking Skills: Meal kits are a great way to learn new cooking skills and techniques. They come with step-by-step instructions that are easy to follow, which means you can improve your cooking skills while making delicious meals.

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In case you did not know, meal kit company FreshRealm has acquired rival Marley Spoon for $24 million.  FreshRealm will integrate all of Marley Spoon’s U.S. and supply chain infrastructure into its own business network, the company said. That includes Marley Spoon’s three production and fulfillment facilities in Newark, N.J., Tracy, Cali., and Dallas, Texas. 

Meanwhile, Marley Spoon is in the process of acquiring bistroMD, a health-focused food as medicine subscription service. Once the transactions are completed, FreshRealm will fulfill orders for all of Marley Spoon’s brands – bistroMD, Martha & Marley Spoon, and Dinnerly.

FreshRealm said the acquisition will allow the company to diversify its offerings and enjoy the benefits of operating at scale at a fraction of the cost.

Michael Lippold, founder and CEO of FreshRealm, stated, “This strategic partnership with Marley Spoon marks a milestone for FreshRealm in shaping the future of the Fresh Meals solutions space and transforming this $900 billion market,” … “We are thrilled to empower meal providers like Marley Spoon and bistroMD with what they need to deliver on scale and efficiency.”

This acquisition comes at a time of major change in the meal kit industry. In November, delivery food hall company Wonder Group closed on its acquisition of meal kit pioneer Blue Apron for $103 million. Blue Apron was the first meal kit company to go public, launching its IPO in June 2017. 

Regular readers of this blog know that much of Blue Apron’s operational assets were sold for $25 million to FreshRealm in June of 2023, including its fulfillment centers and equipment, the company said at the time of the transaction. 

“Blue Apron and FreshRealm also entered into a production and fulfillment agreement with an initial term of 10 years, under which FreshRealm will be the exclusive supplier of Blue Apron’s meal kits,” Blue Apron said in June of 2023.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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