Wednesday, May 29, 2024

What’s driving Gen Z and Millennials, to buy fresh prepared meal components at different retail outlets


Different generations look for differentiation in meal preparation than those before them according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Let’s see just what is driving this fresh take on ‘What’s for Dinner’:

Health and Wellness: Consumers are increasingly gravitating towards fresh, less-processed, and more natural fare. They believe that fresh foods are healthier. This movement is driven by consumers' preoccupation with health and wellness. 



Convenience: The reality is that many consumers simply don’t have time to prepare meals the way they did years ago.  Grocerants offer a one-stop-shopping solution for consumers driven by either curiosity or a lack of time.  Convenience is the overarching advantage of deli/fresh prepared versus home-cooked meals.

Quality and Variety: High-quality fresh produce and meat departments are the reasons that many adults decide to shop at a specific grocery store. Consumers are interested in seeing deli/fresh prepared featuring organic, locally-sourced, non-GMO, gluten free and other mega trend-inspired foods. 

Immediate Consumption Trend: In 2013, 15% of all eating occasions involved foods/beverages eaten within an hour of purchase. For Millennial eating occasions, that total was 40%. When eating alone, consumers are more likely to opt for fresh over frozen meals. 


Experience and Social Interaction: In the future, grocerants will emphasize experiential value and social interaction over little grocery shopping. They are turning their businesses into service providers, expanding their portfolios to include fresh food products, hot meals, as well as in-store cooking courses or wine tasting.

These trends are shaping the 'grocerant' niche and influencing how consumers shop for their meals. It's a fascinating intersection of the food industry and consumer behavior! 

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter



Tuesday, May 28, 2024

Nestlé Taps into the Future of Food: A Grocerant Guru Perspective


 

In an era where the lines between grocery stores and restaurants continue to blur, Nestlé, a major player in the consumer packaged goods (CPG) industry, has made a bold move that could redefine the future of food. The company has announced the launch of
Vital Pursuit, a new frozen food line developed specifically for consumers on GLP-1 weight loss medications.

A New Approach to Weight Management

While many food and beverage brands have been wary of the impact of weight-loss drugs on the marketplace, Nestlé has chosen to embrace this trend. The company has developed a portfolio aimed squarely at users of GLP-1 weight loss medications. This innovative approach supports weight management efforts achieved via injectable and oral drugs, as well as traditional weight loss methods.



Meeting Consumer Needs with Innovative Products

The Vital Pursuit line, set to be available in the fourth quarter of 2024 at select retailers around the United States, features a variety of frozen items that are high in protein and contain essential nutrients and fiber. The product range includes bowls with whole grains or protein pasta, sandwich melts, and pizza, all retailing at $4.99 or below. Consumers can also find gluten-free options and air-fryer ready items for added convenience. bowls with whole grains or protein pasta, sandwich melts, and pizza, all retailing at $4.99 or below. Consumers can also find gluten-free options and air-fryer ready items for added convenience.

"At Nestlé we want to be there for every moment in our consumers’ lives — today and in the future," said Steve Presley, CEO of Nestlé North America. "As the use of medications to support weight loss continues to rise, we see an opportunity to serve those consumers. Vital Pursuit provides accessible, great-tasting food options that support the needs of consumers in this emerging category."

The Future of Food in the Grocerant Niche



Given the projection that GLP-1 users may top 30 million by 2030 and data showing that nearly half of U.S. consumers have tried to lose weight at some point during a given year, the potential for these kinds of products is significant.

Tom Moe, president of Nestlé USA Meals Division, highlighted that they have been expanding choices across their meals portfolio to address consumer eating habits. As the market evolves, they plan to continue to expand Vital Pursuit with more product formats.

This move by Nestlé is a clear indication of how the company is tapping into the future of food. By developing products that cater to the specific needs of consumers, Nestlé is not only staying ahead of the trends but also shaping consumer behaviors. This strategy could serve as a blueprint for other companies looking to succeed in the grocerant niche.
developing products that cater to the specific needs of consumers, Nestlé is not only staying ahead of the trends but also shaping consumer behaviors. This strategy could serve as a blueprint for other companies looking to succeed in the grocerant niche.


I want you to think about this, Nestlé's Vital Pursuit line represents a significant step forward in the evolution of the food industry. It's a testament to the company's commitment to innovation and its ability to adapt to changing consumer needs. As the Grocerant Guru®, I am excited to see how this development will influence the its ability to adapt to changing consumer needs. As the Grocerant Guru®, I am excited to see how this development will influence the grocerant niche and the food food sales food sector to food sector.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information.

 


 

Monday, May 27, 2024

Can Amazon Gain Momentum in the Food Sector



As the summer temperatures soar, so does the fierce competition for shoppers' wallets in the grocery industry. Enter Amazon Fresh, touting massive price cuts on a wide range of grocery items both in-store and online. But don't be fooled by the shiny discounts – beneath the surface lies a betrayal of fundamental values. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® ask how did Amazon let the fresh food opportunity slip away?

Amazon Fresh's aggressive price-slashing strategy promises up to 30% off on 4,000 grocery products. Sounds like a shopper's dream, right? Not so fast. Peel back the layers, and you'll find a dangerous precedent: short-term gains at the expense of long-term sustainability and quality. 


In a Battle for Share of Stomach

Price Matters


As a grocerant guru®, I've always championed fair pricing that reflects product value. Quality ingredients, ethical sourcing, and fair wages – these are the bedrock of a thriving food industry. Amazon's relentless pursuit of rock-bottom prices threatens these principles, shaking the very foundation of our food system. 

Amazon claims to offer "great prices on quality items every day." But let's call it what it is: a thinly veiled disguise. Their price-slashing frenzy isn't about affordability; it's a race to the bottom, leaving quality and integrity in the dust. 

Amazon's Prime members get an extra 10% discount on hundreds of grocery items. Sounds sweet, but it perpetuates the discount-driven mindset, blurring the true value of food. 


Amazon Fresh isn't the only player. Target and ALDI have also joined the fray, promising thousands of price reductions. But saving money shouldn't mean compromising quality or sustainability. 

As consumers, we must ask: What's the price of these discounts? Are we willing to sacrifice our food system's integrity for a few dollars at the checkout? Let's say no. 

It's time to hold retailers accountable. Let's champion businesses that prioritize quality, sustainability, and fair pricing. True value isn't just about discounts; it's the nourishment and joy food.  

Amazon’s food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: FacebookLinkedIn, or Twitter 



Sunday, May 26, 2024

The Grocerant Guru's Guide to Navigating the Memorial Day Meal Maze: How Restaurants and Grocerants Can Save the Day



As the Grocerant Guru®, I've seen how the lines between grocery stores and restaurants have blurred, creating a new dining paradigm that's perfectly suited to solve the Memorial Day meal dilemma. As we approach this long weekend, families across the United States are preparing for celebrations and gatherings. Yet, the perennial question looms: what to serve at these festivities? According to recent survey data from Numerator, 57% of Americans are planning to celebrate Memorial Day, with food and alcohol topping their shopping lists.

For those wrestling with meal plans, the answer may lie not just in restaurants, but also in the burgeoning world of grocerants. These establishments can alleviate the holiday meal stress, offering convenience, variety, and a welcome departure from the traditional cooking routine. Here's how grocerants and restaurants can become the superheroes of Memorial Day weekend:


Convenience: With packed schedules and the desire to maximize leisure time, convenience is paramount for many families during holidays. Grocerants and restaurants can offer ready-to-eat meals, catering services, and meal kits that simplify the cooking process and eliminate the stress of planning and preparation.

Variety: Memorial Day celebrations range from backyard barbecues to intimate dinners. Grocerants and restaurants can cater to diverse tastes and preferences by offering a broad range of menu options, including classic American fare, international cuisines, and dietary-specific dishes to accommodate everyone at the table.

Community Gathering: Memorial Day is a time for uniting with family and friends, and grocerants and restaurants provide the ideal setting for communal dining experiences. Whether it's a casual brunch, a festive lunch, or a lively dinner, these establishments offer a welcoming atmosphere where loved ones can relax, connect, and create lasting memories.

Supporting Local Businesses: By choosing to dine out or order from local grocerants and restaurants, consumers can also contribute to the vitality of their communities. Supporting local businesses not only fosters economic growth but also celebrates the unique flavors and culinary talents that make each neighborhood special.


Flexibility: For those who prefer to enjoy the holiday festivities at home, many grocerants and restaurants now offer delivery and takeout options, allowing customers to enjoy restaurant-quality meals in the comfort of their own surroundings. This flexibility ensures that everyone can partake in the celebration, whether they're hosting a backyard barbecue or enjoying a cozy night in.

As consumers gear up for Memorial Day weekend, the pressure to plan and prepare meals can be daunting. However, by turning to grocerants and restaurants for assistance, families can reclaim their time and focus on what truly matters: spending quality time with loved ones and honoring the spirit of the holiday.

With their convenient services, diverse menus, and welcoming environments, grocerants and restaurants have the power to transform Memorial Day weekend from a culinary challenge into a delicious and memorable celebration for all.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869



Saturday, May 25, 2024

How Convenience Stores Are Winning at Beverages: Leaving Restaurants Playing Catch-Up

 


Convenience stores have become an integral part of our daily lives, with over 152,000 stores across the United States. These stores play a pivotal role for consumers, and their impact extends beyond just quick snacks and essentials. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, wants explore just how convenience stores are dominating the beverage market, leaving restaurants scrambling to keep up. 

1.      Fact: According to Lori Buss Stillman, vice president of research and education at NACS, 93% of Americans live within 10 minutes of a convenience store. 

2.       Insight: Half of the U.S. population over the age of 14 shops at a convenience store every day. When people treat themselves, they often seek a snack as part of their convenience trip. 

3.       Fact: The No. 1 trip driver for convenience store shoppers is a carbonated beverage. Insight: Shoppers are not only looking for their favorite soda but also something to complement it. 


4.       Fact: 75% of salty snack shoppers visit a convenience store once a week.

5.       Fact: One in five salty snack shoppers are in a c-store every day. 

6.       Fact: 48% of candy shoppers visit a convenience store once a week. 

7.       Fact: 25% of candy shoppers are in a c-store every day. 

8.       Fact: 11.8% of all inside sales come from the candy and snacks category. 

9.       Insight: Media, Pa.-based Wawa Inc. aims to become a go-to food retailer. They encourage customers to pick up not only foodservice items but also candy bars, energy bars, or bags of chips. It's about building a complete shopping basket. 



10.   Insight: La Crosse, Wis.-based Kwik Trip Inc. capitalizes on candy and snacks. Their bakery offerings and private-label line position them well. Additionally, their loyalty program, drives sales—especially among Generation Z. 

11.   Insight: Manufacturers and suppliers must make it easy for retailers to introduce innovative products. Listening to retailers' needs and understanding their stores is crucial.

12.   Trends: Freeze-dried candy, mashups, and Asian-infused brands are exciting innovations that bring customers back to the category. 

13.   Insight: Finding space for new products can be challenging. Data plays a vital role in making informed decisions. It removes emotion and ensures efficient merchandising. 


Think about this, convenience stores continue to evolve, offering more than just convenience. As restaurants strive to catch up, these stores remain at the forefront of beverage sales, meeting consumer demands effectively. Whether it's a quick soda or a snack, convenience stores have mastered the art of satisfying our cravings. The next time you grab a candy bar or energy drink, you’re part of a larger trend, one that convenience store have perfected.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869