Murphy USA and Walmart Partnership Drives New Electricity

Success does leave clues and if your brand needs new some new electricity one of the best ways to drive that electricity is to partner with another brand, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

That said here is a perfect example as Murphy USA Inc. will take part in Walmart's newly announced membership offering, Walmart+, where members can save up to five cents per gallon on fuel transactions at Walmart, Murphy USA and Murphy Express branded locations. So, here is how this will work.

The majority of Murphy USA's sites are located in close proximity to Walmart stores.

Walmart+ members will be able to access the fuel discount instantly at the fuel dispenser starting Sept. 15.

Membership in Walmart+ costs $98 a year or $12.95 a month. A 15-day trial period is included. Along with fuel discounts, which will soon be extended to Sam's Club gas stations, members can enjoy:

·         Unlimited free delivery with in-store prices, as fast as same-day delivery on more than 160,000 items.

·         Scan & Go through the Walmart mobile app, which allows shoppers to scan their items while they shop in-store then pay using Walmart Pay.

·         Existing customer offerings such as free curbside pickup, NextDay delivery and two-day delivery.

Walmart will continue to have delivery options with a per-delivery transaction fee.

Janey Whiteside, chief customer officer, Walmart stated, "We are a company committed to meeting our customers' needs," … "Customers know they can trust us and depend on us, and we've designed this program as the ultimate life hack for them. Walmart+ will bring together a comprehensive set of benefits where we see the greatest needs from our customers and where our scale can bring solutions at an unprecedented value."

Murphy USA's participation in the program represents a new milestone in a long and valuable partnership with Walmart to create new ways to provide value to their shared customers, the company said.

Murphy USA President and CEO Andrew Clyde stated "Today our customers come to Murphy USA for low prices, consistent value, and friendly service," said "Walmart+ is an opportunity to help meet the needs of an even larger population of value seeking Walmart customers through our enhanced low-price fuel offer."

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, online ordering, delivery, plant based foods, sampling, toy’s, cereal, developing brands,  grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter