Monday, April 23, 2012

Non-Traditional Food Retailers are selling Ready-2-Eat food and lots of it.

Ikea's  a Swedish home furniture retailer is selling  Swedish ready-2-eat meatballs and smoked salmon at its cafeteria, as well as hot dogs and frozen yogurt at its to-go food counter at the European flavors add a level of mystique and foodie adventurism.

Looking for a fresh prepared frozen yogurt, try Costco.  You can get yogurt in chocolate, vanilla or a swirled combo with both chocolate and vanilla at Costco.  Fresh prepared Pizza whole or by the slice and Costco’s famed ready-2-eat Chicken Bake garner loyal customers with prices that drive local QSR’s to wonder how they do it?

Volume speaks success and Costco's director of operations for the food court and bakery, Bob Collins recently stated “the company expects to sell more than 300 million hot dogs, pizzas, and other items at its food courts this year. Despite the low prices, it sees a "modest profit" from food court sales.”

Non-traditional retailers are finding success selling ready-2-eat and heat-N-eat fresh and prepared food all contributing to the success of the booming grocerant niche. Is your product or brand ready for a non-traditional outlet? 

Outside eyes can deliver top line sales and bottom line profits.  Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit or 

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