Thursday, May 14, 2009

Price Value Service

The price, value, service equilibrium is resetting in Grocery stores, restaurants and C- stores. Each is reconfiguring their ready to eat niche food product lineup and they are looking for new product, packaging and consumer price points that will drive traffic.

 All have noticed a discontinuity in consumer food shopping behavior and all are fighting for share of stomach. Contributing to this displacement is a focus by restaurant chain leaders on short term market metrics and away from the consumer. Which in turn has caused a loss is consumer traffic. The consumer then turned to the grocery store hot food section (ready to eat). The problem is the grocery stores were not ready for it. The have dropped the ball, food quality is slipping and they do not understand customer service in the hot food ready to eat niche! The consumers will not stay long if things don’t improve rapidly. The battle for the consumer dollar continues.
Foodservice Solutions® specializes in outsourced business development.

We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.

Visit: www.FoodserviceSolutions.us ,Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

Foodservice Solutions® specializes in outsourced business development leverage out Outside Eyes for inside Profits. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.

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