Fresh
food fast is important at 7-Eleven according to Steven Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Technology is
playing an increasing role in delivering fresh food fast according to Johnson
as 7-Eleven is piloting mobile scan
& pay self-checkout at 14 convenience stores in the Dallas area.
This new
Scan & Pay platform allows customers to skip the checkout line and pay for
items using the 7-Eleven app. The frictionless shopping experience is
integrated into the 7Rewards loyalty program, allowing customers to automatically
earn 7Rewards points upon purchase, redeem points to purchase applicable
products, as well as receive all in-store promotions.
Here is
how it works. Scan & Pay, customers need to update the latest version of
the retailer's mobile app and register with the 7Rewards loyalty program. Once
inside the store, customers open the app and tap "Start Scannin" at
the bottom of the home page.
From
there:
·
Customers
must be within the geo-fenced area in or around one of the 14 pilot stores for
the shopping feature to appear.
·
As they
shop, customers scan items with a bar code using the guides on their phone screen. Items
are added to their basket, along with any discounts or promotional pricing.
·
Customers
pay for purchases using Apple Pay, Google Pay or a traditional debit or credit
card. Scan & Pay stations with clear shopping bags are in the store.
·
Once they
pay for their purchases, customers scan the QR code on the final confirmation
screen at the Scan & Pay confirmation station.
"We
want every interaction with 7-Eleven to be valuable and delightful and
fast," Singh said. "Customers can now take control of their shopping
experience and earn loyalty points at the same time. Customers are given a
variety of options when they walk into a 7-Eleven store, from product
assortment and customization all the way to payment methods. We are taking the
in-store retail experience to the next level with a series of innovations. Scan
& Pay is one of them."
Scan
& Pay works with Android and iOS devices and is available for all
merchandise except items that require cashier assistance, including hot foods,
financial services and age-verified products.
Foodservice Solutions® specializes in outsourced
food marketing and business development ideations. We can help you identify,
quantify and qualify additional food retail segment opportunities, technology,
or a new menu product segment. Foodservice Solutions®
of Tacoma WA is the global leader in
the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/
or twitter.com/grocerant