Since
1991 Foodservice
Solutions®
began focusing on Ready-2-Eat and Heat-N-Eat fresh prepared food. We were so successful in identifying,
quantifying, qualifying customer adoption and migration that Steven Johnson our
Grocerant Guru® even gave the intersection of the undercurrents of customer
retail adoption and migration a name the Grocerant niche.
Johnson,
was first to write about the Grocerant niche in Nation’s Restaurant News,
August 19th, 1996 in an opinion called Home-Meal-Replacement is the future of
foodservice
and in FoodService Director in an article called Call them Grocerants. Since Johnson and the
team at Foodservice Solutions® has been quoted on Television, Newspapers and
Magazines
worldwide.
The
distinction between Home-Meal-Replacement (HMR) and Grocerant niche fresh is
wider today than ever. We note that the
legacy retailers, consultants and research houses still using the term HMR have
largely closes, been sold, or are capitulation customers too those that have
evolved with the consumer.
In
2017 the grocerant niche will continue to evolve however it is now moving from
a niche to center stage. One example is
the Convenience store sector where innovative new Ready-2-Eat and Heat-N-Eat
fresh prepared food will become the main focus for the entire C-store sector as
that sector continues gaining share of stomach from all other
retail food channels.
Tom Cook principal at
King-Casey recently stated "Innovative
c-stores — such as Sheetz and American Natural — have led the way in improving
their food and foodservice offerings," "Now the rest of the industry
has noticed, with the result that foodservice will be the primary area of focus
for c-stores looking to build their brands and bottom lines."
Cook continued “c-stores
will place a concentration on providing prepared foods, made-to-order
sandwiches, fresh ingredients, healthy options, quality baked goods and
barista-style coffee, espresso and tea beverages.” "We believe foodservice
sales growth will significantly outpace that of in-store merchandise".
There was a time that
historical lines of distinction between c-stores, fast food outlets, and fast-casual
restaurants were clear and according to our own Grocerant Guru® that will not change
much in 2017. However Convenience stores
with a renewed focus on grocerant niche Ready-2-Eat and Heat-N-Eat fresh food
will continue to garner top line growth and bottom line profits that outperform
all other foodservice sectors.
It will be 2018 and
2019 that both the fast food sector and fast casual sectors seriously explore
grocerant options to recapture market share and garner a larger share of
stomach. Is your company waiting and watching? Are you ready to drive
incremental top line growth and bottom line profits?
Legacy grocery stores
feeling the heat of competition from c-stores will find regional success
selling grocerant niche Ready-2-Eat and Heat-N-Eat fresh food but will not
implement lessons learned provided C-store incremental reasons to push their
grocerant programs harder and faster.
Foodservice
Solutions® team is here to help you drive top line sales and bottom line
profits. Are you looking a customer ahead?
Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may the clue you need to propel your continued
success.