Have a Recipe, Jupiter Can Help you Monetize It

 

Chef’s, home cooks, restaurants, and bodegas can now all monetize their recipes easier than ever before according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. There is a company called Jupiter.  Its Jupiter’s goal is to make it insanely easy for people to make recipes from the creators they love while helping creators increase their earnings and engagement.  

Yes, the next generation in food commerce is built for creators empowering them to monetize recipes, increase earnings from brand relationships, and have complete control over their community of home cooks, fans, and peers.

In case you have not heard, Jupiter, is the creator-first recipe and grocery shopping platform. That recently launched with over 60 individual creator storefronts, including Molly Baz. With Jupiter, creators seamlessly integrate creator’s social and web content into beautifully curated, branded, and shoppable recipe stores, where home cooks browse, shop individual recipes for ingredients, manage grocery lists, and get same-day grocery deliveries all from individual storefronts from each food creator. 

Now available nationwide, Jupiter opens up a world of opportunity, monetization, and brand control and ownership for food creators. Dubbed Jupiter “co-pilots”, creators can now:

·         Receive direct compensation from groceries shopped through their recipes

·         Build ongoing relationships with brands that were previously limited to one-off posts and sponsored content  

·         Launch recipe storefronts integrated with Instagram, TikTok, Pinterest and other social media platforms, where followers shop recipes and brand products directly

·         Open up multiple revenue streams where every recipe is an opportunity to get paid without needing direct followers - a limitation of individual subscription models. 

Jupiter’s goal is to make it insanely easy for people to make recipes from the creators they love while helping creators increase their earnings and engagement.  

Chad Munroe, Co-founder & CEO of Jupiter, stated, “During the pandemic, two forces came to bear - the explosive growth of people cooking at home and the rise of viral food trends on TikTok and Instagram ”. “With Jupiter storefronts, creators can earn recurring revenue for their work, and engage their community of followers while home cooks can follow as many creators as they’d like, knowing that every recipe they’ve shopped for directly compensates the creators for the content they consume.” 

In the current model, food creators while creating content have to do sales on the side to get one-off brand sponsorship deals. Additionally, these sponsorships require them to create more content that doesn’t always feel authentic. Jupiter closes that gap, simply: every time someone shops a recipe, the creator earns income. Creators can now focus on what they do best: creating good food.

Alice Sun, Jupiter Co-Pilot and content creator, stated, “As a recipe and content creator, I want to spend my time doing things I enjoy - cooking, shooting, editing, and seeing people enjoy my creations. But for this to really work, I needed a revenue model that is simple, fast, and sustainable”... “When I was introduced to Jupiter, I was thrilled to find that anyone could connect with me over one recipe or multiple recipes. I am also able to add value and build a direct relationship with my community by helping them make meal planning easy. My home chef followers now have a one-stop shop to gather all the ingredients they need for my recipes.” 

Yes, home cooks, Jupiter is the easiest way to make the recipes from the creators you love and shop for weekly grocery items on a single platform. They can follow all their favorite recipe creators -- easily find new ones, and leverage Jupiter’s intelligent platform to populate their shopping cart. 

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

In a Battle for Share of Stomach

you can Cash In with Recipes 

Panera Rewards Program Empowers Customer Choice

 

Edifying its relationship with consumers, Panera Bread announced updates to its industry-leading MyPanera Loyalty Program, giving more choices to guests when redeeming loyalty rewards. Interactive and participatory Panera’s reward program will reap long term benefits from these new inclusive changes according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

So, starting October 6, MyPanera will begin to roll out new choice-based rewards, allowing members to select their reward from multiple options based on their personal preferences, instead of a single, pre-selected reward​.  This new benefit is rooted in MyPanera’s relationship-based loyalty program, where rather than a transactional points system, members are rewarded based on frequency of visits, spend and their individual purchases and preferences. 

Eduardo Luz, Chief Brand and Concept Officer at Panera Bread, stated, “We view our MyPanera loyalty program as an extension of the warmth we show to our guests in our bakery-cafes—for us it’s about creating meaningful relationships and delivering personalized value,” ... “We create loyalty by deeply knowing our MyPanera members. We strive to understand and deliver exactly what delights them.” 

In case you did not know, the MyPanera program is rooted in the belief that the job of a loyalty program is to deepen the guest relationship by meeting both a guest’s rational and emotional needs. In turn, in the first quarter of fiscal 2022 more than half of all Panera transactions were from MyPanera members, who typically visit Panera more frequently and spend more in each visit than non-MyPanera members. 

Edifying its relationship with consumers, the MyPanera loyalty program incorporates surprise and delight elements, allowing Panera to provide members with different and personalized experiences that increase in value based on multiple variables such as how often they visit, instead of a points-based system typically seen in the restaurant industry. MyPanera membership benefits include more than just discounts on the next purchase, but also enable personalized digital ordering experiences, strong value through programs like the Unlimited Sip Club, surprise offers, catering rewards and early access to new menu items.  

Now beginning on National Coffee Day, September 29, Panera Bread will hold its first-ever MyPanera Week from September 29 through October 5, handing out exclusive perks to celebrate its loyalty program members. Perks for MyPanera members during the 2022 MyPanera Week include:

·         Thursday, September 29– On National Coffee Day, new Unlimited Sip Club Subscribers will receive 2 months free. Existing Sip Club Members will receive $2 off select barista beverages and smoothies. (One time and In-App Only)

·         Friday, September 30– $0 Delivery Fee (In-App only, valid through 10/5/22)

·         Saturday, October 1– Free Baguette with Purchase (In-App only)

·         Sunday, October 2– $2 off Broccoli Cheddar Soup Bowl (In-App only)

·         Monday, October 3 – 20% Off Panera Bread Gift Cards (Online only)

·         Tuesday, October 4– Special Gift from a Panera Partner (To be Announced)

·         Wednesday, October 5– Cooking Class with Panera’s Head Chef, Claes Petersson and discounts on Panera Grocery Products

·         Thursday, October 6– Start of Choice in MyPanera Rewards

 

Meenakshi Nagarajan, Senior Vice President of Loyalty and Recurring Revenue at Panera Bread, stated, “Our guests have been requesting more choice in their MyPanera rewards and we are happy to bring this new experience to our loyalty program,” ...  “Our MyPanera members each have their own unique Panera favorites and we’re excited to see that reflected in our rewards—giving them personalized surprises that fit their own individual journey.”

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

PizzaForno Fresh Fast Revolutionary Restaurant Competition

 

Retail foodservice is evolving faster than most legacy restaurants can understand or keep up with according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. New grocerant niche Ready-2-Eat and Heat-N-Eat fresher and faster food platforms are garnering customer attention and migration.

Have you heard of PizzaForno? It is one of North America’s only automated pizzerias that bakes artisanal pizzas in less than three minutes, has announced it is expanding throughout the Houston area, with two new fully-operational units; one in downtown Houston (625 Fannin St, Houston, TX, 77002) and the other in Galveston’s Tiki Island (101 Tiki Dr, Galveston, TX 77554). We urge you to go give them a try.

These units are accessible 24/7 at the tap of a digital screen, this revolutionary brand with exclusive distribution rights offers a selection of innovative menu options, each made with top quality ingredients.

In a Battle for Share of Stomach

Fresher and Faster Wins

So, there are some local entrepreneurs developing PizzaForno in the Houston marketplace, master licensees Daniel Albelice and Keith Stephenson, are keeping the momentum going following the success of their first two fully-operational units, located at Social Beer Garden HTX (3101 San Jacinto St. Houston, TX 77004) and 3312 FM-528, Friendswood, TX 77546. They plan to open an additional 12 units by September of 2023, which will extend into a 50-unit development deal. 

Albelice stated, “Customers are flocking to our first two PizzaForno units in the Houston area, and pizzas have been flying out of the ovens at a rapid pace. The positive feedback we are receiving is an encouraging sign, as our two new locations get up and running,”... “The people of Houston have made it clear. They crave the convenience of PizzaForno, along with the brand’s commitment to create a fresh, quality product for pizza lovers and beyond.”

Building a better company every Tuesday, the PizzaForno Houston licensees will donate $1.00 for every pizza sold at their Texas locations to the Ronald McDonald House Charities of Greater Houston/Galveston (RMHCGHG), helping to pay for vaccines, exams, and quality medical treatment for thousands of children.

Now you just might want to consider this; Albelice and Stephenson are also seeking spirited entrepreneurs who are looking to expand their portfolio or add this turn-key, fully automatic gourmet food concept that can be placed indoor or outdoor with as little as 60 square feet onto their existing business. They have already garnered interest from potential sub licensees within the community. 

Les Tomlin, Co-Founder and President of PizzaForno, stated, “The proof is in the pizza! Daniel Albelice and Keith Stephenson are demonstrating with their success that PizzaForno is an in-demand product in the Houston area,” ...  “There are endless growth opportunities throughout Texas and we are excited about the potential to bring on more licensees and sub-licensees into the PizzaForno Family.”

Regular readers of this blog know that PizzaForno not only offers a high ROI but has the ability to operate 24/7 with zero on-site labor costs, limited waste and gives the option for licensees to scale quickly. Unlike most on-the-go pizza options loaded with added preservatives, PizzaForno has selected healthy, natural ingredients to deliver on quality and consistency to scale the business.

As volume demands, each unit can hold up to 70 fully prepared pre-boxed pizzas made fresh in the U.S. and replenished frequently. As soon as the customer selects their preferred menu item, the state-of-the-art oven gives the customer the option to Take-n-Bake or bake the 12” premium artisan pizza in under three minutes.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

White Castle’s Grocerant Niche Snacks

 

Once again White Castle is at the forefront extending its brand invitation according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. White Castle Bites are the latest innovation in the grocery freezer aisle. Inspired by the iconic flavor of White Castle Sliders, the new bite-sized snacks are made with 100 percent real beef and onions and wrapped in a crispy golden crust.

Now, Castle Bites are rolling out in stores nationally with two flavors, hamburger and cheeseburger. Packaged in two sizes, the 18-ounce standard stand-up bag and a 40-ounce party pack, Castle Bites are always tasty and fun to eat.

In case you had not heard, Castle Bites were developed through a collaboration between White Castle, America’s first fast-food hamburger chain and leader in sliders, and Bellisio Foods, one of the nation’s largest, most trusted frozen-food companies.

Lynn Blashford, CMO, White Castle, stated, “Castle Bites are a fun, new way to extend the Crave, offering a delicious option that meets the mark on distinctive taste,”... “In recent research, consumers have let us know they’re ready to try and ready to buy, something they will soon be able to do at retailers across the country.”

Steve Young, CEO of Bellisio Foods, Inc., stated, “Snacking at home has continued to grow as consumers seek convenient and delicious options that fit within new schedules and routines,” …. “Bellisio is proud to utilize our more than 30 years of experience in frozen foods and in snack rolls to launch such an innovative product. We’re excited to build upon our partnership with White Castle, especially following the successful launch of the White Castle Chicken Rings at retail.”

White Castle, home of The Original SliderÒ since opening its first restaurant in 1921, was also the first fast-food brand to launch a retail division in 1987. Thirty-five years later, the family-owned business is a category leader in frozen Sliders, available at retailers large and small, in all 50 states.

Bellisio and White Castle recently launched Chicken Rings at retail this spring. The White Castle frozen Sliders, Chicken Rings and, now, Castle Bites will be available nationwide. Brandgenuity, the licensing agency for White Castle, brokered the partnership for both launches and is supporting the program rollout.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

At 7-Eleven if the Shoe Fits Order it

 

The race is on to order you 7-Eleven X Crocs.  That’s right shoes / clogs branded for 7-Eleven enthusiast. Yes, it is where style meets the snack aisle with the all-new 7-Eleven X Crocs collaboration. The exclusive collection introduces three limited-edition styles, including Crocs' newest icon: the height-forward Mega Crush Clog. How is your brand edifying it relationship with consumers?

One thing is true you will not miss the 7-Eleven X Crocs collab reimagines Crocs’ as they are the most recognizable clog and sandal silhouettes, new style statements that celebrate the world’s largest convenience retailer, including:

·         7-Eleven X Crocs Mega Crush Clog ($110): This creative pair showcases 7-Eleven’s vibrant colors, an elevated heel and unique Jibbitz charms. (LAUNCHING TODAY) 

·         7-Eleven X Crocs Classic Clog ($70): Featuring a collection of crave-worthy 7-Eleven Jibbitz charms, customers will always feel stylish in these boldly striped icons.​(LAUCHING 11/7)

·         7-Eleven X Crocs Classic Sandal ($50): A unique take on the Classic Sandal, this pair splashes the clean and timeless colors of 7-Eleven across the stylish two-strap sandal and is adorned with customized 7-Eleven Jibbitz charms. (LAUNCHING 11/7)

 

Customized Jibbitz charms include the iconic 7-Eleven brand logo, the fan-favorite Slurpee drink, coffee, pizza, Big Bite Hot Dog and more. ​

Fans can get a first taste of this crave-worthy collection starting today at 12pm ET through September 22 at 12pm ET, by visiting www.crocs.com to enter the drawing for a chance to purchase a pair of the limited-edition 7-Eleven X Crocs Mega Crush Clogs. Fans will be notified if they've been selected, and quantities are limited to one pair per customer. 

The 7-Eleven X Crocs Classic Clog and Sandal styles will launch globally on November 7, inviting fans around the world to celebrate 11/7 (…get it?!) with 7-Eleven and Crocs.

Are you ready for some fresh ideations? Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

Kwik Trip’s Corn Maze is Great Food Marketing

 

It seems to the team at Foodservice Solutions® that convenience stores are out marketing restaurants of late. Consider this, Kwik Trip Inc. is a-"mazing" consumers this fall with a Kwik Trip-themed corn maze.

The maze opened Sept. 10, at Stevens Point, Wis.-based Feltz's Dairy Store.  This year Feltz’s is welcoming customers to its annual corn maze, which features iconic Kwik Trip-themed paraphernalia carved into nearly 13 acres of corn, as reported Wisconsin Rapids Tribune.

Take a close look at the picture above from Feltz’s Dairy Store and you will see intertwined in the design are a Nature's Touch milk bottle, a Karuba coffee cup, a fuel pump and the classic Kwik Trip farewell line "See you next time!"

In case you did not know, each year, Feltz's Dairy Store partners with companies to feature Wisconsin brands in its corn maze, and this year it tapped La Crosse-based Kwik Trip because of the convenience store retailer's strong identity throughout the state and the excitement the company garners, according to the report.

In a Battle for Share of Stomach

Marketing Messaging Matters

Feltz's Dairy Store and Kwik Trip began working together on a rough draft of the corn maze design last fall.

Alta Bradford, Kwik Trip's brand and product design manager, stated, “designers, we naturally love to solve design challenges, and the bigger the better,"… who noted that the design team often gets requests to design in unusual media. The team has designed wraps for vehicles, Zambonis and a life-sized fiberglass cow, as well as designed a barn silo to look like a Karuba coffee cup.

Bradford continued, the design team brainstormed many different ideas and researched other corn mazes to see what was possible. Then it worked to refine the design, and designed additional materials like posters, T-shirts and more promotional items for the maze.

The team coordinated with Feltz's and tweaked the design to fit the field. Initial design work started in January and the corn was planted in May.

"We were pleasantly surprised at the amount of detail that is possible with corn and how much of our original design came through," Bradford said.

The maze runs through Oct. 29. Guests can wander through the maze from 10 a.m. to 5 p.m. Monday through Friday, 10 a.m. to 3 p.m. on Saturday and 10 a.m. to 2 p.m. on Sunday. The last tickets of the day will be sold about an hour before the maze closes each day.

According to the Feltz's Dairy Store website, the maze takes about 35 to 60 minutes to complete, but there are options to exit after about 20 minutes. In addition, there are seven scavenger hunt locations throughout the maze.

Yes, and there is more! From 6:15 p.m. to 10 p.m. on Oct. 21–29, the maze will transform into Feltz's Fear Farm, a haunted corn maze.

"The team is looking forward to making a field trip to the farm and experiencing the maze for ourselves," Bradford said. "Getting to see it and also see others enjoying it will be awesome."

Feltz Family Farms, a fifth-generation dairy farm, has been owned and operated by Ken and Jackie Feltz since it was purchased from Ken's parents in 1995. Their children Taryn, Jared and Jake, along with Jared's wife Jenna and Jake's wife Amanda, will carry the farm and dairy store into the sixth generation. In June 2017, the family opened Feltz's Dairy Store, which offers dairy products, agricultural items and local specialty goods.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter