Get in line with the consumer to win!

Grocerant ready-to-eat and ready-to-heat fresh prepared food is simple to prepare, save time and filled with bold flavours. With an increase in consumers reading the package label or branded product label Mintel recent analysts reports that “ The concept of simplicity in the food industry has become a mainstream consumer demand.”

Food simplicity is taking hold, packaging, product and specifically the number of ingredients. Speaking at the IFT expo in Chicago, David Jago and Lynn Dornblaser stated that this is a trend that is developing and that is more about the change in the consumer desires.

They noted “We have noted for example that the average number of ingredients used in a product in the US has actually dropped,”. Mintel figures show that there has been a decline in the average number of ingredients in 56 percent of the food and beverage categories covered by the organization..”

Grocerant ready-to-eat and ready-to-heat fresh prepared food a solution to enable quality home cooking. Lynn Dornblaser stated: “Simplicity as a message and a product is here to stay… “There has been a shift from ‘junk free’ to one hundred percent natural, all natural, 70 percent organic,” Dornblaser said. “It is all about positives rather than negatives.”

Fresh prepared ready-to-eat and ready-to-heat food provides a platform for successful meal Mix & Match food component bundling. The grocerant niche empowers consumer choice.

Grocerant program assessments available; since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson or BING / GOOGLE: Steven Johnson Grocerants