Since 1991 at Foodservice Solutions® we believe that Differentiation dose not mean different, it means familiar with a twist. Consumers young and old are demanding more choice. Today that means they are looking for choice in different ways, at different times and in different places.Grocery stores, Restaurants, Drug Stores, Convenience Stores, Dollar Stores, Mobile food trucks and Kiosk are all improving the quality of the food that they sell. Each is now selling ready-to-eat and ready-to-heat prepared food. The question is: What is quality? Is it better for you food, meaning less fat, less salt, fewer calories, or a smaller portion or less packaging?
Successful food retail operators are now adopting Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price.
Consumer want to feel connected to your brand and your brand must remain relevant in the minds eye of the consumer. Integrating the 5 P’s in both your product and brand allow for continued growth. Outside eyes can deliver both top line growth and bottom line profits for positive results.
Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant.
I think brand is not the mainly concern when you talk about Food Service, I still believe that Service is the big deal to the operators.
ReplyDeleteRegards,
Alexandre Silva
Top of the day to you Alexandre! Yes service is very important, however brand managers are entering Food Service at fast pace. They are enabling service improvement and prodcut improvements.
ReplyDelete