Foodservice Solutions® grocerant guru coined the phrase grocerant back in
1997 to describe Phil Romano’s Dallas based Eatzi’s Market & Bakery. Romano
an industry icon understood the drive for consumer choice, customization and
mix and match meal bundling long before anypne else. Phil was not early too the
grocerant niche. The rest of the retail
food industry was simply late to the party.
Today Walgreens is leveraging the grocerant niche for fresh food success in
New York City, Chicago, Boston and San Francisco. Success does leave clues Phil Romano has left
many clues and consultants like me have made a very good living picking them up
while utilizing them to edify the industry and delight consumers.
Many companies stumble, Eatzi’s did as well, but the core of the concept
never wavered nor did consumers. Whole
Foods, Central Market, Wegmans, and foodies from around the world have visited
Eatzi’s looking for clues. You can see success
attributes of Eatzi’s at many concepts around the US today (your welcome). Can you tell I am please at this new wave of
success? Of course you can. I am, and our industry should be as well.
Retail foodservice is booming within the grocerant niche.
Wawa, Sheetz, 7 Eleven have or are entering the grocerant niche serving
fresh prepared food that is “better for you”. Some day we might even see the
end of the roller grill. There is no
roller grill at Eatzi’s and you know it as soon as you walk in. The sights, sounds and scents of food and retail
success abound. The grocerant niche is
larger now than Eatzi’s but you never forget the first grocerant.
Outside eyes can deliver top line sales and
bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning
assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche for more on Steven A. Johnson and Foodservice
Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant
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