Betty Crocker just
might be on her way you your house with dinner. Legacy food manufactures are
being replaced in grocery stores with fresh ready-2-eat and heat-N-eat prepared
food. General Mills the one time owner
of Red Lobster and Olive Garden understand the evolving consumer marketplace
and does not want to miss playing a vital role in retail foodservice moving
forward.
In a quest to
reintroduce and introduce Betty Crocker to an entire new generation of dinners
while leveraging and targeting seniors with the familiar trusted Betty Crocker
Brands; face, food, and flavors, General Mills continues industry leader.
This week General
Mill’s is launching a unique food delivery service in the Minneapolis -Saint
Paul, Minnesota area. Under the General
Mills umbrella named “Betty Crocker Kitchens”. The program is beginning with “25 meals under the Betty Crocker Kitchens banner,
including what the company calls “homestyle favorites” such as pot roast,
meatloaf, chicken dishes and pasta. The frozen meals, rooted in recipes from
the Betty Crocker cookbook, are in single-serving trays with easy-to-open
packaging.”
If you line in the Twin City area you can order
food online at: www.BettyCrockerKitchens.com, a General Mills 800 phone number,
or through CobornsDelivers a regional grocery will be doing the delivery.”
General Mills say’s Orders are to be “filled within 24 hours” there is a minimum order is seven meals for $55,
including delivery.
How are you leveraging you brand at retail. The consumer is dynamic not static. Is your company moving with your customers?
Is your brand simultaneously extending the brand to new consumer while edifying
legacy customers? No; Why not?
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com or visit Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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