Foodservice Solutions® GrocerantGuru™ Steven Johnson knows better
than anyone in the industry that consumers think that Ready-2-Eat and
Heat-N-Eat fresh prepared food is “Better for You”.
One grocer understands it as well.
Hy-Vee plans to add inside an additional 50 store either a new Market
Grille restaurant or Market Café in 2014. In research conducted by Foodservice
Solutions® a 2011 study found that a 1PM 81% of consumers do not know what they
are having for dinner and at 4PM a whopping 69% do not know “What’s for
Dinner”.
Hy-Vee has found success with in store “foodservice” and even more
success as they elevated that foodservice into a restaurant. Hy-Vee’s Market
Grill restaurants have waiters and waitresses a full bar and menus that include
steak and seafood entrees. Market Cafés, fit in smaller locations and have a
pared down menu of soups, salads and sandwiches, along with beer and wine but
no cocktails.
Mix and Match meal bundling a restaurant dinner with a little
shopping is multi-tasking at its best for a food retailer and Hy-Vee may have
found a solution for customers at 4PM wondering just What’s for Dinner”?
Outside eyes can deliver inside sales. What are you bundling
with you core products? Who are your customers and where and how can you sell
them more? For more Visit www.FoodserviceSolutions.us or http://www.linkedin.com/in/grocerant or twitter.com/grocerant
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