There are times that “better for you” food simply means
free. January is the middle of winter
and Burger King keeping pace with the industry has rolled out a coffee
promotion targeting the AM daypart. The
“better for you” offer is “Buy Any
Breakfast Sandwich and Get a FREE Small Seattle’s Best Coffee” .
The objective is simple drive awareness about new and
improved coffee offerings at Burger Kings while reinforcing the value of
attributes of 100% Arabic smooth roast coffee from Seattle’s Best Coffee and simultaneously
drive breakfast sales at Burger King.
This Ready-2-Eat fresh prepared offer is a bit of a
departure for Burger King which has become known as the menu-copy-cat-king.
Teaming with Seattle’s Best Coffee adds differentiation in menu value, while
edifying coffee relevance in the QSR niche is has become of paramount
importance.
The Ready-2-Eat and Heat-N-Eat fresh prepared food grocerant
niche has created a platform for leveraging brands, products and day-parts for
legacy food retailers and at new non-traditional points of fresh food
distribution.
Visit:
www.FoodserviceSolutions.us
if you are interested in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform for
consumer convenient meal participation, differentiation
and individualization or learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
After paying a visit to the CoffeeForLess.com website, I realized there are tons of coffee brand I still haven't tried... but hopefully that will all change soon!
ReplyDeleteI would recommend you This site for coffee pods. You pay no delivery charges even when you buy only one box. No need to stock up and take the risk of drinking expired coffee
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