Innovation in food retail
requires exiting a legacy business model and creating a new model that
incorporates the evolving consumer. No retail food sector has done a better job
of evolving garnering new customers, top line sales, and bottom line profits
than the Convenience store sector.
Companies the ilk of
Casey’s General Stores, Sheetz, Spinx, Tedeschi’s, and Wawa convenience stores
have evolved foodservice into food with relevance, all have increased sales
with a growing customer base of fresh food aficionados migrating from other
retail sectors.
These model changing companies are using fresh
prepared food as a competitive differentiator to edify their brand, incorporate
contemporized relevance, and increase margins. Gas guzzling car are rapidly
being replace by hybrid’s that are twice as fuel efficient and electric cars
that are refueling somewhere else.
The migrating customers are coming from a new
demographic for the c-store sector moms and millennials both men and women.
Many C-stores are now offering fresh fruit, including cherry’s, blueberries,
apples, and banana’s sold as a single or packed in a stay fresh bag. Other successful items include premium juices
and fruit cups.
Tedeschi Food Shops, is now offering fresh produce,
and better-for-you items like edamame and wheatberry salad bowls. 7-Eleven is
offering fresh fruit as fast food including Bananas, Apples, and Oranges at a
growing number of stores. Fresh Fruit is Fast Food and consumer relevant.
www.FoodserviceSolutions.us since 1991 retail food consultancy Foodservice
Solutions® of Tacoma, WA has been the global leader in the Grocerant niche Follow us at: http://www.linkedin.com/in/grocerant,
twitter.com/grocerant or Facebook Steven Johnson Contact: Steve@FoodserviceSolutions.us
No comments:
Post a Comment