What’s
for Dinner? Well in growing numbers it
might just be Green Zebra the ‘better for you’ hybrid convenience store /
grocery store started by Lisa Sedlar is proving all of her critics wrong having
turned the Green Zebra profitable in less than one year!
Sedlar
while announcing a new Green Zebra coming soon stated “Green Zebra Grocery hit a big milestone last November marked the
Oregon startup's first profitable month, and the company is working to raise
money to open two more stores in the near future.” Want in on a good thing call Lisa.
In
her previous life Seldar was New Seasons Grocery stores CEO. She understood
that the average customer buys only 100 different items from their favorite
grocery store a year. They simply buy
them over and over again. Green Zebra is
her innovative new business model combining, health-food, in a convenience
store format, providing a halo of a ‘better for you’ in a grocery shopping
experience.
Every
start-up learns a lot about the concept, customers, and drivers of sales during
the first year. The next new store Green
Zebra Grocery will be just a little larger at about 6,400 square feet. That will free up more space for the “store's
growler and kombucha areas, as well as wine on tap and more grab-and-go foods.”
Ready-2-Eat
and Heat-N-Eat mix and match meal component offerings are playing an ever
expanding role in the success of non-traditional retail outlets according to
Foodservice Solutions® Grocerant Guru™.
Clearly Green Zebra is playing to the mainstream grocerant niche
consumer.
Green
Zebra Grocery is a concept that should be on industry professionals must visit,
must see, and must follow list. Now profitable, it appears all that is green
can be golden. Non-traditional concepts
that turn profitable early prove disruptive and move from non-traditional to
mainstream before many notice. Success
does leave clues. My tip of the day, follow Green Zebra.
Are you
trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice
Solutions 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
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