Last week Amazon announced it was
rolling out a new program to drive incremental discovery, reward customers,
while getting closer to its customers.
The program is called Treasure Truck. It is only
available on the Amazon App on your smart phone.
Treasure Truck is a deals program
that Amazon is launching soon to allow customer to buy a heavily discounted
through the Amazon’s mobile app and then pick up the item directly from that
truck at an announced designated location in and about Seattle as a test
program.
The first launch item has been
announced as well it is a great deal a $99 inflatable stand-up paddleboard set
that normally sells for more than $475.
The designated pickup location was near Amazon’s headquarters and the
Museum of History & Industry in Seattle. The company had even
suggested that people buying the paddleboards could try them out right away on
nearby Lake Union.
Fresh Food is on the agenda as
well. Are you Ready-2-Eat or looking for
Heat-N-Eat fresh food? You just might
start thinking more and more about Amazon’s Treasure Truck. Amazon’s says “Remember your neighborhood
ice cream truck? It was a four-wheeled joy machine that excited you every time
you heard it roll through the streets. Why should this excitement end just
because you’re all grown up? Good news—it doesn’t have to.”
When the Treasure Truck pulls up in
your neighborhood the next time it just might have Prime Ribeye Steaks, Copper River Salmon, or even Ice Cream! The
Treasure Truck is full of incremental surprise, delight, and discovery. In other words everything you expect from
Amazon. Follow Amazon’s Treasure Truck on Twitter.com @treasuretruck.
Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
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