Grocerant
niche Ready-2-Eat and Heat-N-Eat fresh prepared food sales are booming around
the world. There is a universal set of
consumer undercurrents along with evolving demographics that are driving
consumer adoption of grocerant niche fresh prepared Ready-2-Eat and Heat-N-Eat
food according to Foodservice Solutions® Grocerant Guru® Steven
Johnson.
The key
drivers include time starved, lack of cooking skill-set, increased single
households, price, new points of fresh food distribution, and new products that
are deemed “better for you”. In the United States today over 53% of US consumer
over the age of 18 are single according to the US Census and in Korea 25% of households are single person households.
Korean Market
Lunch Box Sales have been soaring from:
1.
$17 Million in 2013
2.
$ 170 Million in 2014
3.
$ 250 Million in 2015
4.
$ 420 Million in 2016 (Estimate)
Price competitive convenience store boxed meals are less
expensive that a meal from a restaruant or fast food outlet. Local news
reports that the boxed meals are “are cheap, tasty, and easy
to eat” …
Priced at around three to four dollars, these lunch boxes are cheaper than eating out in restaurants, and are hearty, with many options to choose from like chicken breast or deep-fried pork cutlet.
Many buy a lunch box to go, but some take a seat for a quick bite.”
It’s not just a lunch time meal any longer today the rapid growth is driven by increased dinner sales. Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive customer adoption globally. One of the unintended consequences of the success once again is pantry busting of the legacy grocery sector.
Priced at around three to four dollars, these lunch boxes are cheaper than eating out in restaurants, and are hearty, with many options to choose from like chicken breast or deep-fried pork cutlet.
Many buy a lunch box to go, but some take a seat for a quick bite.”
It’s not just a lunch time meal any longer today the rapid growth is driven by increased dinner sales. Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive customer adoption globally. One of the unintended consequences of the success once again is pantry busting of the legacy grocery sector.
For
international corporate presentations, educational forums, or keynotes contact:
Steve@FoodserviceSolutions.us the Grocerant
Guru® at Tacoma, WA based Foodservice Solutions®. His extensive experience as a multi-unit
restaurant operator, consultant, brand / product positioning expert and public
speaking will leave success clues for all. Visit: www.FoodserviceSolutions.us for more
information.
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