Time and time
again our retail client’s call us asking what’s new. Time and time again I tell them that
differentiation does not mean different it means familiar but with a
twist. The team at Tacoma, WA based Foodservice Solutions® believes that
packaging plays a key role and we noticed this article last month about fresh
food from salads to cake, jarred meals that are green, photo-worthy and
portable an thought it would be the perfect example.
As styrofoam
and paper cartons are increasingly loosing favor with consumers and
municipalities. There are a small but growing number of fast-casual restaurant
concepts popping up with an entire menu served out of re-usable screw-top jars.
We all have seen the mason jars used
as a vehicle for food and drink at full-service restaurants across the country.
However the grocerant niche has expanding the trend of to-go dishes in jars that
is just now becoming increasingly common throughout Europe and Asia, but has
only recently reached the U.S.
Three of the concepts are Ancolie, Tyme and the Jar Bar. Bret Thorn wrote that “Chloe Vichot, for
example, launched Ancolie in November in Manhattan’s West Village. The 10-seat
coffee shop and café offers a full menu of salads and bowl dishes served in
glass jars, which show off the layering of ingredients. The concept does a
brisk to-go and catering business.
A Rainbow Salad at Ancolie, for
example, has red cabbage, turmeric cauliflower rice, carrots, lettuce,
black sesame seeds and the option of an egg. The signature Ancolie Jar
has lentils, carrots, shallots, goat cheese, lettuce, and the option of both
walnuts or chicken.
As specials, warm soups and other
dishes are available, as well as things like coconut chia pudding with sour
cherry coulis for breakfast, and chocolate cake or apple compote for dessert or
snacks. Prices for salads range from $12 to $14.
Vichot uses ingredients that are
clean and made in house. “There’s no sugar or honey in the dressing, no
genetically modified ingredients. We source from local markets to make sure
it’s really fresh and in season,” she said.
Guests are invited to bring back
their glass jars for a $1 discount, and about 25 percent of them do, Vichot
said. Or they can recycle or re-use them at home.” Fresh local and sustainable are all value
added components when it comes to retail foodservice today. Packaging meals and meal components in jar’s
/ containers that can be reused can edify the retail food experience if done
right.
Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard
completed, Grocerant Program Assessment, or new Grocerant niche product
Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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