Limited
Time Offers known as LTO’s are key drivers when a chain is injecting consumer
relevance into a menu according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson. That is exactly
what El Pollo Loco did when they added four
new handcrafted bowls to
its menu for a limited time.
The
four new bowls are the chicken street corn
bowl (chicken, avocado, corn, cotija, citrus chili seasoning, beans, rice,
creamy cilantro, cilantro), the mango shrimp bowl (shrimp, avocado, mango
salsa, black beans, rice, cotija, cilantro), the double garlic chicken bowl
(chicken, garlic butter, cabbage, beans, rice, pico), and the chicken guacamole
jalapeno bowl (chicken, guacamole, sour cream, pickled jalapenos, cheese,
beans, rice, pico).
Heather
Gardea, vice president of research and development at El Pollo Loco, stated “As
we thought about all of the delicious and unique choices offered in Los
Angeles, we were inspired to create colorful handcrafted bowls that emulate the
flavors of our hometown,” …. “While bowls are a great way to eat a meal on the
go, we find it important not to sacrifice flavor for convenience. We’re excited
for fans to try our delicious new handcrafted bowls, created with a variety of
authentic flavors inspired by our Los Angeles heritage and combined for a tasty
and fulfilling meal.”
The undercurrents of change and success within
the food industry today can be traced back directly too Foodservice Solutions® 5 P’s of Ready-2-Eat and Heat-N-Eat fresh prepared
food marketing. Developed by Foodservice Solutions® Grocerant Guru®, Steven
Johnson in 1994; then introduced, implemented, and integrated by foodservice
companies including Full Service Restaurants, Chain Drug Stores, Grocery
Stores, QSR’s, and C-Store clients. The 5 P’s are:
Are you ready for
some fresh ideations? Do your food marketing tactics look more like yesterday
that tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and
we just may the clue you need to propel your continued success.
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