Renew Refresh Replant Starbucks Expands the Halo of ‘Better-for-You’

Restaurant companies have been offering BoGo’s (Buy one Get one) for years.  Customers understand BoGo’s and understand that it’s a great deal.  Starbucks is giving consumers a BoGo of sorts a two for one with its new LTO (Limited Time Offer) but the bonus value besides being a great tasking drink it is loaded with protein so it is a meal replacement according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Starbucks new LTO is a 16-ounce Protein Blended Cold Brew drink that is offered in two varieties: almond and cacao. The Almond Protein Blended Cold Brew is made with cold-brew coffee, almond milk, plant-based protein powder, almond butter, a banana-date fruit blend and ice. It has 12 grams of protein. The Cacao Protein Blended Cold Brew, with 10 grams of protein, is made with cold brew, coconut milk, plant-based protein, cacao powder, banana-date fruit blend and ice. Consumers can request additional packets of protein powder.

Ok now you get it this is a meal replacement. A grocerant niche Ready-2-Drink portable meal replacement according to Johnson. This is the first time Starbucks has menued a drink that combines coffee and protein.

Get the while you can as the new nondairy beverages will be available while supplies last, according to a Starbucks press release.

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.