At Mrs. Fields Partnerships Drive Incremental Sales

New points of distribution drive incremental sales as regular readers of this blog know.  However finding the right partnerships to drive new electricity meaning top line growth and bottom line profits while building brand equity is hard for some food retailers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”  That is why this is such a great partnership according to the Grocerant Guru®.

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand held marketing.

Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.

There are few things better than a warm Mrs. Fields cookie.  That cookie is twice as good when paired with a delicious cup of coffee, tea or cocoa. This September, more than 40 Mrs. Fields locations across the nation will implement a Keurig partnership that will allow consumers to enjoy their favorite K-Cup pods alongside their favorite Mrs. Fields treats now that’s fresh fast and flavorful.

Most participating locations will offer a variety of beverages including the following core flavors:

1.        Newman’s Own Organics Special Blend: 100 percent Arabica blend of medium-roasted Central American and darker-roasted Indonesian coffee beans deliver full-bodied flavor.

2.        .2. Green Mountain Coffee Roasters Breakfast Blend Decaf: Light roast coffee that is bright, crisp, and clean.

3.        Swiss Miss Milk Chocolate Hot Cocoa: Rich and creamy cocoa made with real milk and premium cocoa.

4.        Bigelow English Breakfast Tea: Robust black tea that is meant to be enjoyed any time of day and is made from tender, hand-picked tea leaves from high elevation gardens.

Increasing customer relevance select locations will also celebrate the beginning of the fall season by offering a pumpkin spice beverage. While pricing will vary upon location, the cost per cup will range between $1.49 and $1.99 a serving.

Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant