Regular readers
of this blog know Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice
Solutions® has for
years encouraged legacy food manufactures to evolve in grocerant Niche
Ready-2-Eat and Heat-N-Eat fresh food branded manufactures. Well that day has
come when a nationally known brand has stepped-up and now stands out according
to Johnson.
Helping consumers
achieve their goals is proving good business at WW, formerly known as Weight Watchers. Focused on the consumers desire for ‘better
for you’ fresh food WW Fresh Quick Prep Meals are now at more than 200 Hy-Vee
locations across the Midwest. The chef-inspired meals are nutritionist-approved
and ready to eat in 10 minutes or less.
Stacey
Mowbray, president of North America at New York-based WW
stated “People are looking for
nutritious meals that they can put together quickly at home, work or even on
the go,” … “Our WW Fresh meals
feature quality ingredients inspired by WW Freestyle, our most livable
and effective program ever, making it easier than ever to enjoy delicious meals
without spending time prepping and cooking.”
WW Fresh
meals serve two people and range in price from $14 to $20. With
all ingredients pre-prepped and proteins pre-cooked, meals are ready in three
simple steps: combine, heat and eat. The following six meals are rolling out at
Hy-Vee grocery stores now:
·
Beef Baja Bowl with Fire-Roasted Corn and Black Beans: Mexican flavors define this
beef and veggie-loaded dish with green and red peppers, beans, onions, and corn
topped with pico de gallo and crispy tortilla strips. (Six SmartPoints value
per serving)
·
Grilled Chicken Tacos with Roasted Chipotle Sauce and Pineapple Slaw: With a roasted-chipotle
sauce as well as a lime salsa, these chicken tacos have just the right amount
of kick. Enjoy them with the sweet slaw on the side or loaded into the tacos
for crunch. (Five SmartPoints value per serving)
·
Two-Cheese Butternut Squash Rotini with Bread Crumbs: A healthier version of
mac-n-cheese with butternut squash, cheddar, parmesan and a crispy panko bread
crumb topping. (12 SmartPoints value per serving)
·
Dragon Bowl with Thai Peanut Sauce: A hearty vegan meal packed with nutritious
ingredients — quinoa, butternut squash and baby broccoli — and dressed up with
a bold and flavorful spicy-sweet peanut sauce and a spritz of lime. (Eight
SmartPoints value per serving)
·
Creamy Cavatappi with Parmesan, Chicken and Mushrooms: Rich like classic pasta
Alfredo, this dish adds chicken breast, earthy mushrooms and asparagus to the
mix. (Seven SmartPoints value per serving)
·
Lemon, Chicken & Kale Salad with Parmesan and Almonds: This dinner salad starts
with greens and layers in chicken, cherry tomatoes and carrots. Honey-lemon
dressing, parmesan and almonds are the finishing touches. (Seven SmartPoints
value per serving)
WW required a new partnership with Blue Apron to
drive success. Today, new partnerships can drive
sales in foodservice today as your brand is searching for the new electricity to help drive the brand
forward. So,
just what is your brands new
electricity? According to Johnson, “Brand relevance is in part driven with
innovation in new food products in combination with new avenues of distribution
all of which are the platform for the new electricity.”
Johnson
stated “that in my minds-eye the new electricity must be very efficient for the
supply and includes such things as fresh foods, beer, developing
brands, unique urban clothing, grocerant positioning, Fresh food messaging,
autonomous delivery, cashier-less retail, plates, glasses, cash-less payments,
digital hand-held marketing.
All
retailers to survive the next generation of retail must embrace the artificial
intelligence revolution while simultaneously embracing fresh food that
is portable, fresh, with differentiation that is familiar not different.
Are you looking for a
new partnership to drive sales? Are you ready for some fresh ideations? Do your
food marketing ideations look more like yesterday than tomorrow? Interested in
learning how www.FoodserviceSolutions.us
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us
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