If success does leave clues T-Mobile’s Tuesday’s App
has driven top of mind awareness for T-Mobile while edifying legacy foodservice
brand relevance according to Steven Johnson, Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®.
Does your brand marketing look more like yesterday than tomorrow?
Back in the day a The
Hartman Group study found not nothing works better than free. T-Mobile took
that to heart and now that they are partnering with Burger King if you want to score a free Whopper,
T-Mobile customers just download the T-Mobile Tuesdays app for iOS or Android
and get ready for Tuesday, September 3.
So, T-Mobile
and Burger King announced a partnership to bring more free food to Un-carrier
customers each month through January, including WHOPPER sandwiches and more,
through T-Mobile Tuesdays. On Tuesday, September 3, T-Mobile customers can snag
a free Whopper sandwich through the T-Mobile Tuesdays app, and that royal
treatment continues every month through January with free BK eats.
John Legere, CEO at T-Mobile “There are
few things Americans agree on these days, but most of us agree that burgers are
delicious, and free burgers somehow taste even better,” “We teamed up with BK
through January because T-Mobile customers reign supreme yet again … while
carrier customers get royally screwed, as always.”
Once again, if you want a free Whopper,
T-Mobile customers just download the T-Mobile Tuesdays app for iOS or Android
and get ready for Tuesday, September 3. When that burger craving hits, open the
app, tap Redeem and log in or create an account in the latest BK app to apply
your free Whopper sandwich code. Before end of day September 9, order your free
Whopper on the BK app, and make your flame-grilled dreams a reality.
How are you driving brand value? How are you driving new electricity? So,
is your brand looking a customer ahead?
Are you looking to grow business like you did yesterday or do you want
tomorrow customers? Just where is your brand headed? How is your brand expanding
its reach and driving new electricity?
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply chain and includes such
things as fresh foods, plant based
foods, sampling, toy’s, beer,
developing brands, unique urban clothing, grocerant positioning, fresh
food messaging, autonomous delivery, cashier-less retail, plates, glasses,
cash-less payments, digital hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow? Why?
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/
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