With the world on lock-down for over a
year, many marketing programs were on hold.
Circle K
has one branded marketing program consumers will want to hold-on-too according
to Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions®.
U.S. customers can enjoy one daily Polar
Pop fountain drink, Froster slushy, coffee or tea of their choice for $5.99 a
month subscription. Now as vaccinations rise and cases fall, Sip & Save
could help boost sales of dispensed beverages, which saw significant drops
during the pandemic, according to the c-store operator.
Kevin Lewis, chief marketing officer of
Circle K's parent company Alimentation Couche-Tard Inc, stated, "We really
see this an opportunity to drive traffic at a time that people are just
starting to come out of the understandable cocoons that they've been in for the
last 12-plus months,".
Data from the test showed that customers
are visiting more frequently than Circle K expected and trial customers were
adding food purchases to their daily subscription drinks. This bodes well
for the retailer's foodservice program, which is implementing the second wave
of its "Fresh Food, Fast" concept this year, as regular readers of
this blog know.
Circle K currently plans to run Sip &
Save for 90 days, but it could extend the program, and Johnson believe that
they will. "
Are
you ready for some fresh ideations? Do your food marketing tactics look more
like yesterday that tomorrow? Visit GrocerantGuru.com for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
No comments:
Post a Comment