In the world of hand-held food for immediate
consumption Pizza Hut is once gain
trying to expand beyond hand-held fresh fast food and once again is reintroducing
a new line up of pastas. Regular readers
of this blog know how many times that both Wendy’s and McDonald’s relaunched
salads.
Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, “there
is little doubt from the industry insiders that Pizza Hut will have the same results with their
relaunch of pasta as McDonald’s and Wendy’s did with salads.”
Last week, Pizza Hut gave its pasta lineup a makeover
with the introduction of new oven-baked pastas featuring revamped recipes and a
lineup extension, available nationwide.
So, these refreshed pastas are now made
with “more premium ingredients and savory sauces” like penne pasta noodles and
a new Alfredo sauce recipe. The added pasta menu options include chicken
alfredo pasta (made with Alfredo sauce, grilled chicken and baked cheese),
Italian meats (made with tomato sauce, pepperoni, sausage, and cheese), cheesy
Alfredo (with creamy Alfredo sauce, two layers of cheese and baked Parmesan
cheese on top), and veggie (tomato sauce, green peppers, onions, tomatoes,
black olives and cheese).
Just so you understand, Pizza Hut began offering oven-baked pasta selections in 2008 with the
Tuscani Pastas, featuring Meaty Marinara and Creamy Chicken Alfredo varieties,
which won a Nation’s Restaurant News MenuMasters award in
2009. This new lineup will replace the classic rotini-based pastas that have
been baked under the same recipes for the past 14 years. However, they did offer
pasta dishes back in the day when they were “Red Roof” Pizza Hut inside dining
restaurants.
Now, all oven-baked pasta orders come
with garlic bread or breadsticks and are available starting at $8.99 (or a
double family-sized portion starting at $13.99).
If success does leave clues and it does,
one clue you should not forget is: don’t recycle menu ideations.
Are you ready for
some fresh ideations? Do your food marketing ideas look more like yesterday
than tomorrow? Interested in learning how our Grocerant
Guru® can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of
the following links: Facebook, LinkedIn, or Twitter
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