Consumers Believe that Local Fresh Food is Better

 

Now according to the team at Foodservice Solutions® Grocerant Guru® Steven Johnson continues to monitor the rise of consumers preference for grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared local food, and side items bundled. According to a study by A.T. Kearny, entitled Competing in an Age of Multi-Localism. The firm characterizes multi-localism "by preferences for local communities, industries, products and customs."

Regular readers of this blog know that, Courtney Rickert McCaffrey, manager of thought leadership for A.T. Kearney's Global Business Policy Council, stated, "We are seeing growing demand for local and personalized products gaining momentum," … "Consumers really want a local brand with a story to identify with, particularly millennials and the younger consumer."

It is not just about, local products, overall consumers trust large brands less and less than they did in the past, according to McCaffrey. While Johnson insists that is true but Foodservice Solutions® findings indicate that there is an increasing desire for fresh food discovery in both flavor and new points of distribution.

Interestingly another driver of localization is the growing attention to environmental concerns and the impact of purchases on sustainability. Local products are not shipped over long distances, so it takes fewer resources to bring them to market — plus local foods and beverages are often seen as fresher in the eyes of consumers.

"In our survey, 89 percent of companies globally are already pursing or considering pursuing localization," McCaffrey said.  That said how are you positioning your fresh prepared food?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/