The Frazil Freeze: Is 7-Eleven About to Get Slurped Up?

 

It is at the intersection of success clues and we try harder that this summer will prove to be an opportunity for growth and a opportunity to edify brand messaging within the convenience stores sector.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® this is a great brand invitation by Frazil too garner customer trial and adoption.

How does a small-town slushie company challenge the king of convenience store frozen treats, 7-Eleven and their iconic Slurpee? Buckle up, grocerant gourmands, because Frazil is making a bold move with their "Free Frazil Friday" promotion going national.

Here's the scoop: Frazil, owned by Freezing Point, is offering a free small Frazil every Friday in June at participating convenience stores across the US. This is a big deal, considering 7-Eleven practically invented the frozen beverage category and sells a staggering amount of Slurpees – enough to fill 12 Olympic-sized swimming pools every year!

Last year, Frazil's free Friday giveaway was a hit in just three states. Now, they're expanding to over 100 chains nationwide, hoping to lure customers away from the 7-Eleven staple.

Is Frazil a Slurpee Slayer?

While it's too early to say Frazil will dethrone the Slurpee, this free giveaway is a strategic move. Here's why:

·         Free Stuff Works: Who can resist a free frozen treat on a hot summer day?

·         Convenience is King: By partnering with multiple convenience store chains, Frazil is making it easy for customers to grab a free Frazil.

·         Building Brand Awareness: This promotion gets Frazil's name out there and might just win over some new fans.

Will 7-Eleven Respond?

Only time will tell if 7-Eleven will counterpunch with a Slurpee promotion of their own. But one thing's for sure: the battle for frozen beverage supremacy at your local convenience store is heating up! So, stay tuned, grocerant gourmands, because this summer's gonna be a chilly showdown.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter