The Grocerant sector continues to show growing interest for share of stomach by all players. Starting in August a new promotion by Maggiano’s Little Italy a restaurant chain owned by Brinker International will begin. It’s called “Today & Tomorrow” it’s a new twist on the buy one get one offers restaurants have offered for years. This time however at Maggiano’s you order two meals one cooked for you to eat; the other will be cooked and packaged for you to take home and eat tomorrow.
Grocerants ready to heat and ready eat products are so consumer friendly and well accepted today, I am prepared to say that this offer by Maggiano’s will be a smashing success. In fact it will be so big others on the Restaurant side will add a twist to it and copy! Success does leave clues and this one leads directly the consumer!
Supermarkets, Grocery stores, Convenience stores all have a big stake here. It is all about share of stomach. If Maggiano’s gets dinners two out of seven nights in a week, well that’s big? When the other players jump in, the race for the consumer share of stomach begins a new and will reach a new level!
For a state of the art grocerant program review leave a comment or contact Steven Johnson of Tacoma, WA based Foodservice Solutions. . http://www.anything4restaurants.com/blog/index.php/2009/07/restaurant-consumer-discontinuity-the-consumer-moved-first/
Grocerants ready to heat and ready eat products are so consumer friendly and well accepted today, I am prepared to say that this offer by Maggiano’s will be a smashing success. In fact it will be so big others on the Restaurant side will add a twist to it and copy! Success does leave clues and this one leads directly the consumer!
Supermarkets, Grocery stores, Convenience stores all have a big stake here. It is all about share of stomach. If Maggiano’s gets dinners two out of seven nights in a week, well that’s big? When the other players jump in, the race for the consumer share of stomach begins a new and will reach a new level!
www.FoodserviceSolutions.us
of Tacoma, WA is the global leader in the Grocerant niche providing Ready-2-Eat
and Heat-N-Eat program assessments aka Grocerant Niche assessments. 1-253-759-7869
or linkedin.com/in/grocerant or leave a comment below.
For a state of the art grocerant program review leave a comment or contact Steven Johnson of Tacoma, WA based Foodservice Solutions. . http://www.anything4restaurants.com/blog/index.php/2009/07/restaurant-consumer-discontinuity-the-consumer-moved-first/
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