Don’t count restaurants out in the battle for the consumer this is a GOOD drive-Thru!

If consumers want “better for you” food, fast service and moderate pricing with ease and convenience Taco Bell may just be the place. Fighting misperception of food quality and many times labeled as food bad for you. Taco Bell just might have the answer for families looking for a “better for you” food from a quick service restaurant. This is grocerant style portable food that is getting better. With approximately 70% of their business via the drive thru you just might call these options good to go!

The Drive-Thru diet as it has been tab has a menu with 7 products with nine or less grams of fat and here is a look:.

• Fresco Crunchy Taco – 7 grams of fat – 150 calories

• Fresco BURRITO SUPREME® – Chicken – 8 grams of fat – 340 calories

• Fresco BURRITO SUPREME® – Steak – 8 grams of fat – 330 calories

• Fresco Bean Burrito – 8 grams of fat – 340 calories

• Fresco Soft Taco – 7 grams of fat – 180 calories

• Fresco Grilled Steak Soft Taco – 4.5 grams of fat – 160 calories

• Fresco Ranchero Chicken Soft Taco – 4 grams of fat – 170 calories

The consumer will be seeing many new grocerant ready-to-eat and ready-to-heat menu items in 2010 that are “better for you”. This will occur in the prepared food sections of Grocery stores, Convenience Stores and other sectors of the Restaurant industry as well. I predict that all sectors will begin posting consumer relevant nutritional information.

Don’t however think that US consumers are giving up on there favorite fast food chains, Chick-fil and Five Guys Burger and Fries any time soon but you just might be seeing them introduce new items as well.

Foodservice Solutions of Tacoma, WA is the global leader in the Grocerant niche to read more view the next post or ready an interview of Steven Johnson at: www.goodfoodsales.blogspot.com/2009/12/grocerants-steven-johnson-shares-his.html